"many conscious beauty brands have emerged in India."
Eco-beauty is all the rage right now in the beauty sphere and two entrepreneurs in India have launched a dedicated platform.
Despite the growing popularity, some consumers still find it difficult to source eco-beauty brands that cater to their needs.
Now, two Chennai-based entrepreneurs have launched a platform that curates eco-beauty brands.
Consumers now have access to a variety of products from eco-beauty brands all from one platform.
Darshana Balagopal and Shweta Gupta are the founders of Aardae, a new platform that aims to make eco-beauty products more accessible to consumers.
Aardae is based in Singapore and has introduced Indian eco-beauty brands to the country for the first time.
Some of the Indian eco-beauty brands available from Aardae include Dot and Key, Earth Rhythm, Soul Tree and Brillare.
Shweta said that Indian brands haven’t made their mark in global markets. This is the reason why they chose to launch Aardae in Singapore.
Shweta said: “We realised that in the last six to eight years, many conscious beauty brands have emerged in India.
“Their formulations, packaging and efficacy are on par with international labels but they have been so consumed with distributing the products within India and their own manufacturing, that they haven’t been able to market and position themselves worldwide.
“Even when the brands placed their products in other countries, it was done in a disorganised manner.”
Shweta added: “Singapore is already a very educated and aware market in the beauty space.
“They understand their ingredients, they understand formulations and the demand has been fast-growing.”
Aardae is described as a brand that “holds ethical beauty close to its heart and fully embraces its responsibility towards making a positive and lasting impact on the planet”.
Speaking about the start-up, Darshana said:
“We did not want to build just a platform.
“We are not a marketplace that is just bringing brands together.
“We are a curated platform that makes pointed efforts to identify conscious beauty brands.
“We ensure that the brands understand our vision, packaging, the efficacy of the product and how they can cater to various markets that we are going to venture into.”
Both Darshana and Shweta want their eco-beauty platform to expand in other regions in the future.
Shweta said: “We want to set up physical stores too but because of the pandemic, we are going to play the ‘wait and watch’ game.”
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