“There is talent in abundance"
Richa Chadha has launched an initiative in order to give young performers a chance to showcase their talents.
In many cases, it can be difficult to get a platform to showcase talent in the entertainment industry, whether it be in films or in music.
But Richa has decided to help provide a platform to young performers, using her social media initiative, The Kindry.
The Kindry was initially launched in May 2021 by Richa Chadha and Krishan Jagota.
It was aimed to create a community of everyday heroes and celebrate them during the difficult times of the Covid-19 pandemic.
She has now expanded her initiative in order to help up-and-coming talent.
On the thought process behind the expansion, Richa said:
“There is talent in abundance that is not getting the right amount of exposure even with multiple platforms available today.”
She will allow young performers to showcase their talent during live sessions alongside everyday heroes on its social media page.
Richa continued: “Thankfully, my friend and collaborator, Krishan Jagota knows several people in the artistic community, who are always so generous with their talent and time.
“Here, we believe in conversations, community building and music really helps with that.”
In these sessions, Richa will invite performers to come for a virtual gig in between conversations.
Richa will then share the footage on her own social media page once the live session is over.
She added: “Music has no language.
“Whenever a budding musician dedicates a song to our hero, it makes them smile.”
“It creates a very loving space and I am happy about that.”
On the work front, Richa is set to start work on the third instalment of Fukrey.
Richa also opened up about her personal life, hinting when she and Ali Fazal will get married.
The couple have decided to wait until things are completely safe.
Richa explained: “It’s a situation of responsibility.
“It’ll be our family members there (at their wedding), all our people only, so we have to be responsible, we definitely don’t want to be having a super-spreader event (keeping the pandemic situation in mind) in our own marriage.
“We want people to enjoy, if we do something, then people should be able to hug you, meet, so that’s why we’ve just held out on doing something bug.
“Hopefully, end of this year, hopefully, if things are better, if there’s less casualties during the third wave.”