DESIblitz.com is the UK’s largest and leading British Asian and South Asian digital magazine, offering award-winning journalism, in-depth original features, cultural insights, exclusive video interviews, social events and cultural activities.
Founded in 2008, DESIblitz is a trusted media platform owned by Aidem Digital, covering news, trends, entertainment, lifestyle, arts, culture, taboo topics, sport, fashion, beauty, music, and more. We focus on the real voices, stories, and issues that matter to South Asians in the UK and globally.
News, Gossip & Gupshup
We provide a unique experience of News, Gossip and Gupshup all with a Desi twist!
The term ‘Desi’ refers to a connection with South Asian subcontinent roots. It is derived from the word ‘des’ or ‘desh’, which refers to ‘country’ and in this case primarily India, Pakistan, Bangladesh and Sri Lanka. ‘Desi’ has emerged as a collective term that classifies culture and people from these countries.
Our Mission: Authentic Media for a Diverse Britain
Our core mission is to:
Reflect the lives and ambitions of British South Asians
Champion cultural knowledge and digital representation
Foster understanding across generations and identities
We aim to be a beacon for South Asian voices, both emerging and established, through high-quality editorial, expert interviews, opinion, and socially aware stories.
Trusted by Millions. Serving a Growing Global Audience.
Our readership includes:
British Asian – British-born South Asians (Desis)
Global South Asian communities in India, Pakistan, Bangladesh and Sri Lanka
Diaspora readers in the US, Canada, Australia, UAE, and beyond
With millions of monthly pageviews, a strong social media presence, and a respected YouTube and video platform, DESIblitz remains at the forefront of digital storytelling for South Asians.
Recognised, Respected and Nationally Celebrated
We are proud to be nationally recognised for editorial excellence, media innovation, and cultural representation.
Major accolades include:
Best Website and Publication at the Asian Media Awards (AMA)
Outstanding Contribution to Media
Digital Excellence Award from The Drum and other industry bodies
DESIblitz has been cited by the BBC, Guardian, Sky News, ITV, British Library and many other publications, establishing our place as a source of verifiable and quality South Asian journalism.
Independent. Inclusive. Impactful.
As an independently owned British South Asian platform, we are committed to:
Platforming underrepresented voices
Challenging stereotypes
Delivering factual, nuanced journalism
We provide a diverse mix of content – from cultural deep dives to investigative features, from food and fashion to British Asian politics and relationships.
DESIblitz is More Than a Publication
We are also:
A careers and jobs platform for South Asians in the UK via DESIblitz Jobs
A digital media production company, creating digital video, audio drama, and live events such as our DESIblitz Literature Festival
An educational partner supporting schools and young people with our Truck Art Bus for outreach programmes
Encouraging creative writers, poets and storytelling via our DESIblitz Arts platform.
Helping develop aspiring content creators from diverse and ethnic minority communities into journalism and media careers through our Online Development Programme (ODP)
Do you want to join us?
We are always seeking new content creators, writers, photographers, presenters who want to be involved and gain very valuable digital media experience with us.
If you would like to contribute to the DESIblitz – please get in touch! Fill in the form below.
If you are a writer, please send us links to any writing you may have done – any example will do! This is only for us to get an idea of your writing style.
DESIblitz is proud to have an advisory board made up of individuals with tremendous skills and experience in business and industry. Providing highly valued support to the publication to encourage its growth. Go to the DESIblitz Advisory Board page to find out more.
Feedback Matters
All feedback and comments are highly appreciated in order for you to have your say and for us to improve our content.
If you wish to contact us with any enquiries, questions, feedback etc. Simply go to the Contact Us page.
Thanks for your visit, which we know will not be once!
