"We took various 'most successful' and 'most followed' to build our list"
Celebrities have a huge social media presence and within Bollywood, Deepika Padukone and Priyanka Chopra are two examples.
On Instagram, Deepika has around 38 million followers while Priyanka has 43 million. On Twitter, Deepika has about 43 million and Priyanka 24 million.
While it seems like they have a huge following, it has been revealed that a large number of them are actually fake or ‘bots’.
The Institute of Contemporary Music Performance (ICMP) carried out research into the number of followers that celebrities within showbiz have.
It revealed that the two Bollywood actresses, as well as many more celebrities from around the world, have a large number of social media followers which are fake.
Priyanka and Deepika both rank in the top 10 with over 40% of followers being fake. Both actresses are established within Bollywood and have also made their mark in Hollywood.
Deepika is ranked number six with 48% of her Instagram followers being fake. Priyanka is number 10 with 38%.
On Twitter, Deepika has 41% of followers classed as fake and Priyanka 45%.
When looking at the overall number of fake followers on both Instagram and Twitter, a whopping 45% of accounts which are following the Padmaavat actress are not real.
The figures show that 43% of Priyanka’s total followers are also fake.
Topping the list is American talk show host Ellen DeGeneres with 58% of fake Instagram followers, followed by K-Pop band BTS with 48%.
Reality star Kourtney Kardashian is third with 49%.
In a statement, ICMP said: “We took various ‘most successful’ and ‘most followed’ to build our list of celebrities across acting, sport, music and TV personalities.
“We then filtered this by the number of followers to give ourselves a top 100 most followed list.”
“We then ran their Instagram and Twitter handles through IG Audit and Sparktoro’s fake Twitter follower’s tool to measure what percentage of their following was actually real.”
Even though it has been revealed that a large percentage of followers are not real, celebrities make money through their social media posts.
While it is not known if Deepika charges to upload a social media post. Priyanka is paid around $271,000 per Instagram post.
When it comes to the world of sport, Indian cricket captain Virat Kohli is tenth on the list with 44% of social media followers being fake. He makes around $196,000 per post.
Real Madrid footballer Toni Kroos tops the list of sports stars as 51% of his followers are fake, according to ICMP.
On the work front, Deepika Padukone will next star in Chhapaak while Priyanka will be in The Sky is Pink.