House of iKons September 2020: A Digital Success

House of iKons Digital Show September 2020 celebrated the ‘labour of love’ and how the designers create their designs. We bring the details.

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“It’s time for our iKons to be noticed"

The fantastic fashion show, House of iKons took its audience behind the scenes to gain an intimate insight into the world of the spectacular iKons.

The House of iKons on September 19, 2020, showcased the amazing show on digital platforms during Fashion Week London.

Founded by Savita Kaye, established under Lady K Production, the House of iKons Digital Show overcame the difficulties of the Covid-19 pandemic.

Speaking about the impact of coronavirus, Savita said:

“All industries are going through major changes, restructures. Consumers may not have the high disposable incomes that they are used too to purchase high-end designer brands (as the big brands are feeling the pinch too!)

“But one thing I do know, people around the world still want to look good in what they wear.

“I have stated this time and time again, that fashion plays a big part in our mental health. If we look good, we feel good.

“Our confidence increases and there is a positive impact on our personal and professional lives.

“I truly believe that the silver lining from this pandemic that the emerging creatives will do well.

“As consumers will still want to buy beautiful fashionable pieces which are sustainable, unique and affordable.

“It’s time for our iKons to be noticed and start taking over the market. They will become profitable and established businesses.”

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Previously, the House of iKons has touched down in eight cities worldwide. These include LA, Beijing, Dubai, Abu Dhabi, Amsterdam, Budapest and Cannes.

The Digital Show was presented by TV personality and host Jonny Pach.

As a key media partner, DESIblitz brings you the magnificent line-up, highlights, the hidden beauty of Kurdistan and much more.

Grand opening and Designers

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Taking centre stage place at the grand opening, Sigrun transported viewers to the Viking times.

The designer’s creations captured the simplicity of the Viking era with a modern twist.

Speaking about the show, Sigrun stated:

“It was quite a challenge to have to think about a fashion presentation instead of a show and at first, I wasn’t sure how it would pan out.

“I started pulling together unseen footage I had and was lucky enough to be able to get people involved even though they were in lockdown across Europe.

“The outcome was an intimate sight – in my case into who I am as a designer.”

“The feedback I have received since the show has been phenomenal and extremely humbling.

“I do believe that in the future, shows need more intimacy with the designers as well as showcasing their work and if anyone has the foresight to make it, it will be the House of iKons as Savita has a knack for breaking the mould.”

Up next was a graduate fashion designer sponsored by House of iKons, N8 by Nathan Van De Velde.

This designer uses his artistic flair in his stunning designs and this was evident in the House of iKons Digital Show.

The combination of rich materials makes for illustrative designs. There is no denying N8 by Nathan Van De Velde has an aesthetic eye.

Founded in 2015, Girls Meets Brush catapulted with its unique brushes and makeup skills.

As a backstage sponsor of House of iKons, Girl Meets Brush is always hands-on in ensuring models are ready for the runway.

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Joan Madison’s collection was inspired by the sun. Her aim was to inspire viewers with her statement pieces fit for a queen.

She even took viewers to her workshop to show where the magic happens.

Postcode Fashion by Iryna Gavryliv was up next. She revealed that her daily life during her younger years entailed paintings, brushes and fabrics.

She has always enjoyed drawing, art and creating. This led her to construct amazing designs for an international show, which all tell their own story.

Expressing her ideas next was Taj B Couture. Her designs include a range of silhouettes such as dresses, jumpsuits and more.

Her Rise Heritage from the royal lineage of Madagascar, HRH Princess Mirana presented unique craftsmanship of ethical designs.

She also detailed how women from rural areas in Madagascar have tirelessly been showcasing their talented craft and techniques.

Viewers are eager to see the launch of her designs in 2021 with House of iKons.

Lyn Galo focuses on ladieswear including evening wear and wedding gowns. She takes inspiration from art, history and fantasy.

Her style is rich in patterns and stunning beadwork.

The House of iKons Digital Show also looked at some of the terrific iKonic models and their journeys.

These include models Kimmie Famero, Lily Chandler, Yvie McCormick and Kacey Coleen.

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American Umma hypnotised viewers with their underwater masquerade show. Its tagline “Step outside the box that humanity created for you” made its mark during the House of iKons show.

This was Ana De Sa’s fourth show with the House of iKons. Her brand showcases the marriage between ‘African fabrics and accidental trends.’

The designer explained to viewers how the House of iKons platform benefitted her brand.

House of iKons aiding her brand in terms of sales, PR, marketing and reaching an international audience.

Eye of Fashion was up next. This brand is exceptional for its work with bold and vibrant colours, along with prints.

Jocelyn Gacad, who owns designer Athea Couture based in Milan shared her inspiring fashion journey.

Her stunning work consists of lavish gowns decked with sequins, threadwork and beads.Designs by Vida also shared her passion for fashion.

House of iKons’ sponsor The Fashion Life Tour went on to share some of the exceptional designers who will be taking part in the 2021 show.

YKJ Fashion House, who is renowned for its Robots on the Runway segment in House of iKons 2018 was back once again.

This brand never fails to impress with its magnificent and futuristic designs for both men and women.

Lastly, we have Honee who ended the House of iKons Digital Show 2020 on a high note.

Little iKons

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Staring the line-up for the little iKons was designer Be Unique Be You. Adding a touch of sophistication to childrenswear, this designer allows children to flaunt their sassy selves.

Korn Taylor was up next with his beautiful creations. This was the fourth-time Korn Taylor joined this prestigious event.

His flamboyant designs combined stunning silhouettes and vibrant colours to mesmerise online viewers.

Following suit was Ethnicroyals. Dresses were at the heart of this designer’s segment. This included form-fitting silhouettes to princess-like designs.

The little iKons segment ended on a high note with Models Wardrobe. The creations featured ruffled and extravagant dresses.

Owner of Marie Belle Couture, Mary Youssef expressed her desire to create ‘Mummy and Me’ sets while showcasing her lovely dress designs.

Interestingly, all items produced by Marie Belle Couture are made by hand and from scratch.

In particular, the floral detailing and pretty colours are what make Marie Belle Couture stand out.

Designed by youngsters, Emily and Ana, Love Collection exhibit adorable creations for children. Their designs feature renowned landmarks and Vietnam styles.

Ostrowska presented its mystical creations, enthralling viewers to another dimension.

The Hidden Beauty of Kurdistan

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Hosting this special segment is none other than model Zarya Azadi. She highlights the hidden beauty and talent of Kurdistan.

Undoubtedly, the colourful and rich culture of Kurdistan will grace the runway much to the viewer’s delight.

Kurdish fashion is enriched with exquisite colours and traditional patterns.

This exciting segment will showcase traditional wear as well as modern and chic designs on the House of iKons’ platform.

The creations include evening gowns to haute couture. The five designers to present their creations include Atelier by Khoshkar Horre, Yade Couture Atelier, Inci Hakbilen, a la Mode and JoJo.

Each designer perfectly encapsulates the hidden beauty of Kurdistan, which complements the female physical form.

The House of iKons has always prided itself on the importance of diversity in fashion. Savita Kaye explains:

“Pushing diversity in every way from ethnic backgrounds, size, shape, height and age.

“We will continue each session highlighting beauty and creativity not just in design and music but for all regardless of colour, ethnicity, size, shape and sexual orientation; as everyone has the right to feel and look good, feel confident about who they are in the here and now.

“Everyone has that right and we will continue to push boundaries and stereotypes.”

“We are still a small drop in this big ocean. But we will continue to create a storm and bring beauty and creativity to whoever you are, wherever you are from around the world.”

The Digital Show was a success. The feedback from the fashion industry was positive reinforcing that the pandemic cannot stop fashion and creativity.

Viewer Kristen Brown said:

“The House of iKons Digital Show this September 2020 was a different experience to a runway fashion show.

“It was more personable and informational into the designers and others who are involved in these fashion shows, such as photographers, models and makeup artists.

“You don’t get this with live fashion shows. I enjoyed the variety of presentations. It made me more appreciative for the individual artists.”

The Digital Show also presented the journeys of the House of iKons Team, Hair & Makeup, Models, Photographers and Sponsors.

Maurisa Coleman

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Second in charge to CEO, Savita Kaye, is Maurisa Coleman. She shared a detailed account of her struggles as a model and how she joined the House of iKons.

She highlighted the prejudice in the fashion industry including “discrimination” and “colourism.”

She continued to speak about the importance and development of the House of iKons, she said:

“Walking into Savita’s casting was like walking to a lost family member I didn’t know until I set eyes on her. I have watched the show for the past few years go strength to strength.

“I have watched the designers find their footing on the HOI (House of iKons) ladder and models come in uncertain and soar into greater things.

“Miss Kaye’s vision is to be a global platform and HOI has become and will always be for the emerging.”

Hicks Mestry

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London-based fashion, celebrity editorial photographer Hicks Mestry provided an insight into his creative world. He said:

“I would like to say House of iKons is truly an amazing platform for all types of creatives to get involved and create some amazing work together.

“It really gives people an opportunity to showcase their work on a global scale. It truly is a gem within the fashion industry.

“I would like to thank the amazing House of iKons team and the queen of iKons, Savita Kaye for this opportunity.”

House of iKons is also an official Associate to the International Art Fashion Council. They are now on Wiki Video as one of the top six brands worldwide. Speaking about this fantastic achievement, Savita said:

“As a result House of iKons is now one of the top 6 brands Innovative Voices in The Fashion World on Wiki Vid. Which is what House of iKons has stood for.

“Highlighting beauty, creativity from around the world pushing the boundaries that fashion, art and creativity is for everyone regardless of colour, ethnic origin, religious beliefs, size, age and sexual orientation.

“We will continue to showcase our iKons and shake the pillars of the fashion industry. These are the innovative voices of fashion.”

It is important to note that the designers featured on the digital platform will also be showcased at the LIVE shows in 2021.

If you missed the House of iKons Digital Show September 2020, be sure to watch it on the House of iKons YouTube channel here.

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Ayesha is an English graduate with an aesthetic eye. Her fascination lies in sports, fashion and beauty. Also, she does not shy away from controversial subjects. Her motto is: “no two days are the same, that is what makes life worth living.”

Images courtesy of Hicks Mestry.