The event proved its standing as an industry leader.
The House of iKons Fashion Week London, held on September 14, 2024, was a landmark event, marking the fashion powerhouse’s 10th anniversary.
With a mission to provide a global platform for emerging designers and creatives, House of iKons has evolved into a beacon of diversity and inclusion, celebrating beauty in all its forms.
House of iKons Fashion Week London live shows have attracted over 1,000 attendees per day, including private clients, buyers, department stores, boutiques, and high-net-worth guests.
From the outset, House of iKons has prided itself on showcasing talent from all backgrounds and ages, pushing the boundaries of what fashion can represent.
As one of the top six innovative fashion platforms in the world, the brand continues to disrupt the industry, showcasing the importance of creativity and individuality regardless of ethnicity, size, age, or orientation.
The audience included a host of high-profile guests, including Imperial Highnesses Archduchess Herta Margarete Habsburg-Lorraine and Archduke Sandor Habsburg-Lorraine, cousins of King Charles III.
The event was also graced by live performances, including an opening act by international singer Beatrice Turin, who performed her hit ‘Risk It All’ while modelling Schirin Style’s collection.
The title sponsor was Tykorchélli, with supporting sponsors Girl Meets Brush and The Fashion Life Tour.
DESIblitz was proud to partner as a media sponsor, showcasing the prestigious House of iKons event.
Now, let’s turn the spotlight on some of the remarkable talents:
Tykorchélli
In the world of high fashion, some brands stand out for their innovation, creativity, and sheer opulence.
Tykorchélli is one such brand, having made waves in the industry by headlining the previous House of iKons Fashion Week event and sparking a global fashion storm.
The launch of The Royal Collection at House of iKons Fashion Week London in February 2024 unveiled 20 stunning looks that exuded versatility, featuring a myriad of interchangeable options, from high fashion to theatrical flair and exquisite formal attire.
During this show, Tykorchélli became the Title Partner for the House of iKons’ Tenth Anniversary Special Show.
Dedicated to uncompromising fashion, Tykorchélli specialises in exclusive couture with meticulous attention to detail.
Arabesque Boudoir
The CEO of this brand, Maya Mosteghanemi, is a prodigious artist and designer.
Her expertise lies in abstract oil paintings that delve into the uncharted crevices of the subconscious.
Maya believes there is an infinite well of potential within all of us, despite being constrained by our material selves.
She is as ambitious as she is skilled, drawing from over a decade of experience as a stylist, brand ambassador, and business manager for Nina Ricci, Saint Laurent, and Versace.
Her latest collection, Noeud Papillon (Bow Collection), is inspired by 11th-century Renaissance Europe, particularly the Ottoman Empire and Britain.
Think Ocean
The Water Lifestyle Clothing Range unveiled Think Ocean’s versatile and innovative collection, alongside their co-created statement pieces.
Each item reflected a steadfast commitment to environmental sustainability and social responsibility through collaborative efforts.
The purpose and impact of this collection transcended fashion, representing a movement dedicated to driving positive change for both people and the planet.
It told a compelling story of sustainable fashion while supporting numerous impactful initiatives.
High-profile guests, including Charlotte Kirk, were in attendance, and Donna Ida, known as the ‘Jean Queen,’ graced the runway in this collection.
Benu Apparel
Founder and creative director Natassha Nogan’s love for sewing and fashion began at a very early age.
Her mother owned a bridal shop, which she visited daily, watching women try on their dream gowns.
Inspired by this, along with her passion for travelling and music, Natassha pursued her creative calling.
The name “Benu Apparel” carries significant meaning.
“Benu” symbolises “rebirth,” the ability to “rise in brilliance,” and to “shine.”
Natassha’s vision is for her designs to make individuals feel renewed, empowered to shine and to rise to any occasion while staying true to themselves.
Poppy Dharsono
One of the standout moments of the show was the collaboration with Indonesian designers, a first for House of iKons.
Five designers, supported by the Indonesian government, presented collections that showcased traditional textiles such as Batik and Ulos.
Among them, Poppy Dharsono, a renowned designer and entrepreneur, delivered a stunning grand finale, embodying the spirit of Indonesia’s rich cultural heritage.
For over 40 years, this designer has captivated the public as a leading fashion designer, entrepreneur, and celebrity.
Her remarkable journey is defined not only by her creative talents but also by her successes as a businesswoman, driven by resilience, enthusiasm, and innovative thinking.
As House of iKons continues to celebrate its decade of success, the event once again proved its standing as an industry leader.
By spotlighting emerging talent from across the globe and championing diversity, House of iKons remains a trailblazer, inspiring the next generation of creatives.
With its unique vision, the platform will undoubtedly continue to reshape the fashion landscape in the years to come.
For further information about House of iKons, please visit here.
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