"insights show us that Twitter is for every woman."
Twitter has recently conducted independent research to reveal what Indian women are talking about on the platform.
To commemorate International Women’s Day on Monday, March 8, 2021, the social media giant took a quantitative survey amongst 700 Indian women.
They also analysed over 500,000 tweets by female Twitter accounts from 10 cities across India.
According to the research, Indian women discuss a diverse range of topics on Twitter.
Tweets regarding everyday chatter and celebratory moments received the highest engagement in terms of likes and replies.
However, the most retweeted categories concerned passions, interests and challenges.
According to Manish Maheshwari, Twitter India’s Managing Director, the research aimed to gain a better understanding of Twitter’s female users.
“We commissioned this research to build our understanding about women on Twitter and were inspired by the results.
“These insights show us that Twitter is for every woman.
“Their communities and conversations highlight the uniqueness and diversity of the service.
“Access to a free and open Internet has made it possible for everyone to express themselves freely without barriers.
“As a service our goal is to build on this foundation, giving people new ways to converse, form communities and control who can interact with them in a conversation.”
Twitter’s survey also found that different Indian cities led different points of conversation.
The findings show that Chennai led the most conversations around celebratory moments, Guwahati dominated conversations around passions and current affairs, and Bengaluru fronted talks around social change.
The top five topics of conversation by Indian women on Twitter are:
Passion points and interests (24.9%)
I love indian women's Cricket team ? and i love the most to watching Women's cricket ???
That's the Tweet ?????#INDvSA
— Punia Bansi (@Bansipunia) March 7, 2021
Guwahati, Lucknow and Pune lead the charge with tweets from Indian women about their passions and interests.
These interests include fashion (30%), books (28%), beauty (25%), movies and TV (21%), music (18%), food (18%), technology (17%), art (17%) and sports (14%).
It was also revealed that over 40% of Indian women found a new interest on Twitter.
Current affairs (20.8%)
— SirishaRao (@SirishaRao17) February 8, 2021
Indian women like to stay informed, and use Twitter to discuss both local and international news.
Current affairs conversations are dominated by Guwahati and Delhi.
According to the survey, 21% of all women use Twitter to keep up to date with current affairs.
Celebratory moments (14.5%)
— Smriti Sant (@smritisant) September 23, 2013
Indian women share their personal and professional wins on Twitter, with most of the celebratory tweets coming from Chennai, Kolkata and Madurai.
The most common celebratory hashtags among Indian women are #SmallWins, #WomenWhoWin and #EverydayJoys.
.@NASA, watch my feature film @spacemomsmovie, inspired by the women engineers of India's Mars Mission. India is the 1st country to put a satellite in Mars's orbit ON THE VERY 1ST TRY. Celebrate Indian ingenuity: https://t.co/UysO7pu50W. #WomensHistoryMonth, #WomenInScience. https://t.co/Vm8HR55qcc
— radha bharadwaj (@radhabharadwaj) March 3, 2021
Indian women are using Twitter to reach out and make connections in various communities.
Women also often find advice and support through the platform, with Bengaluru, Chennai and Hyderabad at the forefront.
Twitter’s research found that 37% of women have also given advice to others, and 32% have gained real-life friendships.
Social change (8.7%)
— Kapila Sinha (@Kapila_Sinha) February 23, 2021
Indian women, particularly from Bengaluru, Guwahati and Delhi, are using Twitter to highlight critical matters and bring a change in society.
Women are very vocal on global social issues through online movements such as #TimesUp and #MeToo.
Twitter has been working to protect all people’s voices on the platform, including Indian women.
They have been progressing with making the platform a safer place for public conversation.
Recently, Twitter has introduced new features to make the experience safer and more positive, such as including the sender’s profile information in Direct Messages.
The platform has also introduced new settings to give people more control over who can reply to their tweets.
Twitter lets you choose the replies you want people to see, and hide the ones you don’t.
Since August 2020, more than 15 million tweets have been created with conversational controls.