"I was struck by the hand-painted walls of village homes"
Home decor is a way of expressing yourself within the home as it gives a sense of identity.
If you are trying to go for an Indian-inspired look, there are a number of ways to achieve that and that includes checking out brands.
There are numerous home decor brands based in India which specialise in traditional Indian design.
Although some brands use traditional designs, they have been modernised to give the home a vibrant feel.
As a result, there is something for everyone.
While some people like photographs, others prefer art. From minimalistic decorations to bold ornaments, people like to implement their own style.
India is a place filled with a rich culture and there is a lot of decor which highlights that.
Here are a selection of Indian home decor brands to check out and hopefully, the pieces will inspire you.
Mora Taara sells everything for the home such as wall decor, animal ornaments, table lamps and much more.
The brand was founded in 2005 by Anu Kumar and it was strongly shaped by the belief that beauty is the default mode of life.
Mora Taara means ‘my star’ in Hindi and it is named after Anu’s grandmother Tara.
Anu recalls: “When I was little I used to spend my holidays in my nani’s village in Rajasthan.
“I was struck by the hand-painted walls of village homes, the gleaming brass utensils, the hand-cut stone steps to the terrace where peacocks and monkeys would come each day… village life was filled with beauty and simplicity in a way the city wasn’t.”
Anu opened a home decor shop to express her ideas of Rajasthani beauty and craft.
For those looking for Rajasthani decor pieces, this is one brand to check out.
Baaya Design was founded by Shibani Jain in 2009 and it aims to preserve traditional art by making it relevant to contemporary lifestyles through innovative designs.
Baaya sells a variety of home accessories and offers bespoke interior styling solutions.
This is through a fusion of traditional crafts, contemporary aesthetics and modern functionality.
Every product is handcrafted by craftsmen and showcase a practice that has been passed down over generations.
Baaya sells traditional artwork from different regions across India.
The brand also sells a variety of other home decor items such as candle holders, coasters, lanterns and ornaments.
Sage Living is a brand for those who have a liking for traditional Indian handicraft.
Founded by Keerthi Tummala, her move into the home decor space came during the early 2010s.
She noticed that global brands were beginning to look at traditional Indian handicrafts, sourcing unique prints from Jaipur and linens from India that went on to feature on many furniture and home decor items.
Her passion for interior design increased as she helped friends and family design their homes.
Keerthi subsequently created Sage Living, designing handcrafted products for the home. Not only that, but her brand is also a wholesale distributor.
When it comes to designing, regional geography, culture and architecture must be taken into account.
Keerthi says: “This varies even within India.
“For instance, households in Mumbai are smaller and it would be better to make small size furniture to fit the space and not a 42-inch coffee table.
“One must think of all aspects where the catalogue consists of a mix of everything for retailers across India and globally.”
The Decor Remedy
The Decor Remedy is a brand that can liven up the living space with statement pieces.
Not only that but the items are budget-friendly.
From candle holders to wall decor, this brand focuses on adding a personal touch to the home.
According to the founder, Ayushi Jain, home decor is a form of alternative therapy.
Beautiful homes and interiors not only make the home look appealing, but it also makes the occupants feel calmer and happier.
She says: “There is no one design that fits all, choose what you like, your home is an extension of yourself and decorating it is very therapeutic.
“Like every person is unique, the same way every home should be.
“We do our best to showcase the products which you can fall in love with and your home can spark joy.
“Just by adding accent pieces or having beautiful stuff around you, it can make any space lively.”
A Tiny Mistake
A Tiny Mistake is a chic home decor brand that celebrates traditional Indian handicrafts and reimagines them in a modern context.
Nature-derived materials like wood, cloth, paper and clay are combined with glass, brass and acrylic to create artisan pieces.
The result is colourful bespoke crockery, furniture and planters among other things.
The founder, Akanksha Tandon, established the brand with the intention of creating jobs for local artisans.
Every product is designed with the consumer in mind, combining functionality with traditional designs.
Akanksha says: “Our products appeal to modern sensibilities while carrying with them a comforting familiarity of where you come from.”
TerraVida is a Goa-based brand but a lot of its products are Portuguese inspired.
In Portuguese, it literally translates to ‘A Clay Life’, hence why many products are ceramic tableware, tiles and home decor items.
Inspired by rustic Portuguese elements, these pieces are minimal and contemporary.
Each item offers vibrant designs that complement diverse lifestyles and inspire conversations.
According to the founder Aparna Khaunte, the designs are mainly based on Goan art.
“Specifically, I draw from nature, so animals, sea creatures and forest elements form part of our designs.”
“We like to keep our lines simple yet classy.”
Every product is handmade, using various techniques like wheel throwing, slip casting, slab construction and pure handcrafting.
Delhi-based Suite Nº8 offers products like candles but its teaware and dinnerware is what the brand is known for.
Different collections are inspired by vibrant locations throughout time which lend functionality but also some charm.
The brand’s aesthetic reserves an illustrative quality that makes the presence of the artisan noticeable and consideration of the detail felt.
Materials such as ceramics, glass, wood and linen are combined in exceptional ways to dress tables and homes.
A lot of inspiration for the designs comes from its founder Bani Chawla and her support for traditional craft.
Through the brand, Bani approaches design from a seemingly intuitive perspective that has filtered through generations.
The result is individually created pieces using the highest quality materials.
The pieces are bound to give the home a joyful injection of colour and illuminating glimmer.
Many of these home decor brands combine traditional Indian designs and contemporary innovation.
The result is vibrant decor that is bound to spring some life into the living space.
Check them out and hopefully, you may come across the next piece to brighten up your home.