7 Trending Desi Jewellery Brands You Need to Check Out

Jewellery has always been an integral part of South Asian culture, symbolising tradition, elegance, and artistry.

Earrings, necklaces, bracelets, and rings can serve as forms of self-expression and also reflect one’s identity.

Desi jewellery should be appreciated beyond its ornamental value, as it represents a timeless connection to South Asian heritage.

With a rich history and a unique blend of styles, Desi jewellery is highly sought after in both South Asia and internationally.

There has been a growing demand for modern Desi jewellery that can be worn both casually and for special occasions.

DESIblitz presents seven trending Desi jewellery brands that combine stunning designs with meaningful originality.

Whether you prefer gold or silver jewellery, these brands offer it all.

They showcase the beauty of traditional craftsmanship while incorporating contemporary design elements, leaving a lasting impression.

BySimran

The first trending brand, popular on social media with over 40k followers, is BySimran.

BySimran is a Desi jewellery brand where South Asian tradition meets modern comfort.

Based in New York City, it was created by Simran Anand to redefine Desi jewellery by blending traditional elements with everyday wearability.

Simran’s products include necklaces, anklets, bangles, rings, nose rings, and earrings.

One of her most popular collections is The Rani Collection, featuring pieces like the Rani Drop Earring, Rani Bangles, Rani Hoop Earring, and Rani Dome Ring.

These pieces are intricately etched with South Asian floral and vine patterns, which reflect South Asian architecture, fashion, fabrics, and everyday culture.

The iconic floral designs add a traditional touch to basic gold jewellery, allowing wearers to blend their South Asian and Western identities.

Another trendy collection is Indian Earrings, where Simran has crafted a beautiful range of Jhumkas: Micro Jhumka, Baby Jhumka, Hoop Jhumkas, and Pearl Jhumkas.

Simran explains on her website: “Our Desi jewellery focuses on minimalism, capturing the essence of classic Desi jewellery while embracing a sleek and understated ‘everyday’ aesthetic.”

Each piece is carefully designed to reflect the elegance and heritage of South Asian culture.

BySimran empowers you to proudly embody your Desi roots daily, no matter the occasion.

As Simran says: “This minimalist Desi jewellery collection is just the beginning of South Asian culture being equally represented in today’s world of fashion.”

Rani & Co.

Rani & Co. is another popular Desi jewellery brand offering alluring pieces for you to wear.

With press features in Daily Mail, New Magazine, OK! Magazine, Retail Jeweller, Stylist, SheerLuxe and Cosmopolitan, Rani & Co. is no stranger to success.

The story of Rani & Co. is rooted in personal experiences, feminist ideals, and a passion for empowerment.

The founder, Ramona, explains the inspiration behind starting her business on her website:

“It was a convergence of my passion for feminism, frustration at its misrepresentation, and an unwavering desire to ensure that no woman felt alone in her journey.”

She continues to outline the brand’s purpose:

“Rani & Co. isn’t about granting power to women, for we believe women are inherently powerful. Instead, our mission is to amplify this innate strength and embolden women to radiate confidence every day through the jewellery they wear.”

Rani & Co. offers a wide range of collections.

One that Desi girls will love is the Hindu Goddesses collection, featuring pieces like the Durga Necklace, Lakshmi Necklace, Kali Necklace, and Saraswati Necklace.

You don’t have to be Hindu to enjoy these exquisite pieces—they are made for everyone.

Another popular item is the Indian Moonstone ring, inspired by India’s rich cultural heritage.

Moonstone is a gemstone known for attracting success and bringing good fortune, making it ideal for crystal lovers.

On the Rani & Co. website, you can also take a jewellery quiz to help you “discover your inner goddess.”

The quiz consists of six questions to help you find the perfect jewellery to match your style—why not give it a try?

TheSareeRoom

Although TheSareeRoom is not exclusively a jewellery brand, it earns a spot on this list for its affordable and accessible South Asian clothing and jewellery.

Founded by Sofi, the brand seamlessly merges tradition with modernity in its jewellery designs.

The collection at TheSareeRoom features exquisite pieces, perfect for both traditional and contemporary outfits.

Whether you’re looking for intricate jhumkas inspired by Mughal designs or delicate bracelets with a modern touch, TheSareeRoom has something for every occasion.

What sets TheSareeRoom apart is its unwavering commitment to sustainability and ethical practices.

By working closely with local artisans, the brand ensures fair wages and the use of eco-friendly materials.

Sofi explains the brand’s mission: “Our goal is to become 100% sustainable, from initial production to the moment you receive your order.”

This ethical approach resonates deeply with conscious consumers, who know that each purchase supports not only beautiful jewellery but also fair and sustainable practices.

In addition to its focus on sustainability, TheSareeRoom offers gorgeous products, including dainty tikka sets, chokers, bangles, rings, headpieces, and kangans.

The chokers, adorned with elegant jewels and gold detailing, are suitable for special occasions or for casual wear if you prefer a regular glam look.

The tikka collection offers plenty of variety, catering to different tastes—from bold and statement-making tikkas to smaller, dainty options, TheSareeRoom has it all.

Modern Day Rani

Modern Day Rani is a high-end, Perth-based jewellery brand that focuses on quality pieces designed to complement the everyday woman.

The brand’s jewellery collection merges traditional Indian artistry with contemporary design sensibilities.

Each piece is meticulously crafted to reflect India’s rich heritage while embracing modern trends.

The brand describes its style as having “a modern romantic twist to Indian jewellery and clothing.”

Products include earrings, tikka sets, nose rings, necklaces, passa, rings, and more.

Modern Day Rani also offers bridal jewellery, featuring complete sets at amazing, affordable prices.

The Meenakari Collection is particularly stunning, with intricate and colourful designs on each necklace, showcasing the brand’s high-end quality.

This fusion of tradition and modernity results in jewellery that is not only visually striking but also deeply meaningful.

Collections come in both gold and silver options.

The nose rings, in particular, stand out from Western designs, featuring flowers and gemstones that are reminiscent of Desi culture.

Kaur and Co

Kaur and Co is a unique jewellery brand inspired by Desi roots, offering items like no other.

Dilreet and Amandeep started this small business during the unique circumstances of COVID-19.

What sets this brand apart is its customisable jewellery; for example, you can have your images printed onto necklaces and bracelets.

This is perfect if you want to personalise a piece of jewellery in memory of a loved one, as a gift, or simply to suit your personal preferences.

Kaur and Co also sell Rakhi bracelet sets for Raksha Bandhan, including custom name Rakhi bracelets that are 18k gold plated.

These bracelets are affordable and come with a traditional mauli, or you can opt for the ‘Veer Bhabi Set,’ a more luxurious choice featuring intricate Meenakari work, pearls, and gold embellishments.

Kaur and Co’s Timeless Collection offers dainty yet elegant jewellery pieces suitable for casual wear.

Notably, the Noor Baliyan earrings, with their distinctive Punjabi-inspired tassel design, are created to suit all ages.

The Mamta Collection features a range of necklaces designed for Mother’s Day, celebrating not only mothers but all the diverse role models of mamta (motherhood).

Kaur and Co describes this collection as: “A tribute to the countless individuals who embody the essence of nurturing, guidance, and unconditional love in various forms.”

Sona London

Sona London is a jewellery brand inspired by North Indian Punjabi culture.

Established in 2023 in the UK, the brand focuses on practical pieces that are perfect for any occasion and daily use.

Sona London’s jewellery draws inspiration from Punjabi culture and Sikh religious symbols, emphasising the importance of taking pride in who you are.

The brand offers a variety of necklaces, including the Bibi/Dadi Necklace, which is engraved on both sides—’Bibi’ in English and ‘Dadi’ in Punjabi—making it an ideal sentimental gift for family members or yourself.

The brand also features matching sets that are both affordable and of exceptional quality.

For example, the Meri Jaan Matching Set is perfect for Valentine’s Day or as a gift for a loved one.

Another set, the Heeriye Set, includes a stunning necklace, ring, and bracelet.

“Heeriye” means “sweetheart” in Punjabi, perfectly capturing the sentiment behind this set.

Sona London also offers customisable name jewellery, with necklaces and bracelets available in various languages, including English, Punjabi, Hindi, Arabic, Gujarati, and Urdu.

All pieces are available in gold and silver to complement your look.

Sona London provides stylish jewellery that embodies the pride of being Punjabi.

Ayesha’s Jewellery Box

Ayesha’s Jewellery Box, run by two sisters based in London, offers high-quality products at extremely affordable prices.

With over 15k followers on Instagram, this small business is known for its intricately detailed pieces, including jhumkas, tikkas, and bangles.

The vibrant colours and exquisite finishes of the jewellery make each piece a statement in its own right.

Bridal sets are also available on the website, including the Isra Bridal Set, which comes in various colours.

This set features gold-plated earrings, a stunning pearl-covered necklace, a matching jhumar, tikka, and a handpiece.

Mystery bundles are another exciting offering, which include three randomly selected pairs of earrings, such as jhumkas, tassel earrings, gold/silver/rose gold jhumkas, hooped ethnic earrings, or statement pieces.

One unique product is the Aishwarya Naath & Chain, a gold dangling nose cuff designed for unpierced noses, offering customers the option to wear jewellery without needing a piercing.

Whether you’re shopping for a special occasion or treating yourself, this brand provides the perfect blend of elegance, quality, and affordability.

These seven brands showcase the diversity of Desi jewellery, blending traditional artistry with modern elegance.

Whether you’re searching for a delicate piece for everyday wear or a bold statement piece for special occasions, these brands are sure to inspire you.

Celebrate the rich heritage of Desi jewellery with these incredible choices, and embrace your Desi roots.