When it comes to public image, Tiger Shroff has been using his to build a wellness empire.
The actor is known for his fitness and he has been leveraging this to market wellness and lifestyle ventures.
Speaking to The Hollywood Reporter, Tiger explained that his physique has long made him a source of health and diet questions, which inspired him to enter the business world.
He explained: “From the beginning of my career, the package that I bring in in terms of my physicality, people used to keep asking me about what supplements I take or what my nutrition is like and that stayed with me.
“Eventually, I thought of expanding my universe, I thought of starting something on health and wellness, lifestyle, activewear.
“The kind of clothes that I like to wear because it allows me to express my movement.”
Revealing the reaction from the public, Tiger added:
“Kids and their mothers also compliment me on my skin, that stuck with me.
“I do skin care in my daily life, so I thought I should do something around it also.”
“That is where PROWL skincare came. We will soon launch PROWL supplements.”
Tiger Shroff’s business ventures include:
MMA Matrix
MMA Matrix is a chain of celebrity-backed fitness centres in India, co-founded by Tiger Shroff along with his mother Ayesha Shroff and sister Krishna Shroff.
The gyms offer conventional fitness equipment alongside Mixed Martial Arts (MMA) training in kickboxing, Muay Thai, and Jiu-Jitsu.
Ayesha previously said there are 16 MMA Matrix gyms across India.
Matrix Fight Night (MFN)
Tiger and his family also own Matrix Fight Night, a martial arts promotion.
According to its official website, MFN has hosted 15 premium fight nights in India and abroad.
The promotion started with its debut event in Mumbai on March 12, 2019, and has been organising professional fight events consistently since.
PROWL
Tiger launched his activewear brand PROWL in 2018, which later expanded into footwear and fitness accessories.
The brand then ventured into men’s grooming and skincare products, including face washes, moisturisers, sunscreens, and roll-ons.
Today, PROWL is positioned firmly in the wellness and lifestyle market.
Apart from his own brands, Tiger has invested in ventures such as Subko Coffee, Revenant Esports, Chargeup (EV battery technology), and Freadom.
On the acting front, Tiger Shroff is rumoured to make his South India debut, having reportedly joined Atlee’s AA22xA6, which stars Allu Arjun and Deepika Padukone.
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