if it is ignored, you will receive an electric shock.
A bracelet is being sold online which is said to control junk food eating and break bad habits.
Dieters struggling to kerb their cravings for junk food can buy the bracelet by Pavlok which delivers an electric shock. It gives wearers a 150-volt jolt if they are taking on too many calories.
Pavlok is developed by Behavioural Technology Group, which was founded by American-Indian Maneesh Sethi.
The shock can be self-administered using the button on the wristband. It can also be activated by an external sensor connected to the Pavlok app on a smartphone.
Friends and family can also monitor unhealthy eating habits by downloading the app. They can zap you remotely if they feel you are eating too much junk food.
According to Pavlok, it doesn’t just help control junk food eating, it can be used to break a number of bad habits. This ranges from smoking and nail-biting to oversleeping.
The shock is believed to be similar to that when you get a static shock from a metal object after rubbing your shoes on carpet.
Apart from delivering an electric shock, the silicone bracelet can also beep and vibrate.
It would be ideal if you wanted to wake up earlier. Through the app, an alarm can be set.
The Pavlok bracelet will gently vibrate around your wrist to wake you, however, if it is ignored, you will receive an electric shock.
The app can also be linked to your bank account, so you will get a shock if your spending limit is exceeded, or use a GPS sensor to deliver an electric shock if you avoid going to the gym.
On its website, the company states: “Pavlok allows you to speak your reptile brain’s language by adding an unpleasant element (a safe and harmless ‘zap’ of electricity on your wrist) to what you have been taught to love (your nasty lingering habit).
“Quickly conditioning your mind to associate an ‘unpleasant’ feeling with your bad habit… and stopping it altogether.”
The Pavlok 2 bracelet is the second edition of the bracelet and it comes in a choice of colourful silicone wristbands and micro USB cable for charging.
On a single charge, the battery has the capacity for over 150 tiny jolts.
Mr Sethi explained that while it is not as powerful as a shock from a taser, it can still deliver enough voltage to make a person jump.
He said: “It feels like if you were to touch a doorknob after rubbing your socks on the carpet.”
The Pavlok 2 is available on its website from $149 and it may set the trend for more imaginative ways of controlling junk food eating.