"I believe AI will amplify human imagination"
YouTube has announced the launch of a new YouTube Music AI Incubator.
It will “bring together some of today’s most innovative artists, songwriters and producers” to help inform the Google company’s “approach to generative AI in music”.
It has also published three fundamental AI music principles and confirmed an alliance with Universal Music.
The announcement comes as talks continue within the music industry around the opportunities and challenges posed by generative AI and in particular, AI models that can generate music.
It also follows reports that Universal Music is in talks with Google about licensing a new AI platform that will allow users to legitimately generate tracks that imitate established artists’ voices, lyrics and sounds.
The YouTube Music AI Incubator will initially involve a number of Universal-allied writers and songwriters.
The three guiding principles involve:
- YouTube collaborating with the music industry rather than creating tools that could compete with it.
- They will seek to provide protection for music creators and their business partners.
- They will use AI to tackle any new challenges caused by AI, such as copyright, spam and misinformation.
Universal Music Group’s CEO Lucian Grainge said:
“Our challenge and opportunity as an industry is to establish effective tools, incentives and rewards – as well as rules of the road – that enable us to limit AI’s potential downside while promoting its promising upside.
“If we strike the right balance, I believe AI will amplify human imagination and enrich musical creativity in extraordinary new ways.
“Central to our collective vision is taking steps to build a safe, responsible and profitable ecosystem of music and video – one where artists and songwriters have the ability to maintain their creative integrity, their power to choose, and to be compensated fairly”.
Here are the three key YouTube music AI principles in full:
AI is here, and we will embrace it responsibly together with our music partners.
As generative AI unlocks ambitious new forms of creativity, YouTube and our partners across the music industry agree to build on our long collaborative history and responsibly embrace this rapidly advancing field.
Our goal is to partner with the music industry to empower creativity in a way that enhances our joint pursuit of responsible innovation.
AI is ushering in a new age of creative expression, but it must include appropriate protections and unlock opportunities for music partners who decide to participate.
We’re continuing our strong track record of protecting the creative work of artists on YouTube.
We’ve made massive investments over the years in the systems that help balance the interests of copyright holders with those of the creative community on YouTube.
We’ve built an industry-leading trust and safety organisation and content policies.
We will scale those to meet the challenges of AI. We spent years investing in the policies and trust and safety teams that help protect the YouTube community, and we’re also applying these safeguards to AI-generated content.
However, generative AI systems could amplify current challenges like trademark and copyright abuse, misinformation, spam, and more.
But AI can also be used to identify this sort of content and YouTube will continue to invest in AI-powered technology to help the platform protect their community of viewers, creators, artists and songwriters.