5 Indian AI Influencers Dominating Fashion, Travel & Tech

AI influencers are taking over social media feeds, gaining huge followings, and collaborating with major global brands. But they aren’t real.

They are digital personas built using advanced artificial intelligence, designed to be stylish, engaging, and aspirational.

And they’re not just a Western trend; they’re growing fast in India.

With one of the world’s largest internet user bases, India has embraced this futuristic shift.

Virtual influencers here now dominate lifestyle, fashion, and travel content, challenging traditional ideas of influence.

From Mumbai to South India, these AI creations are more than digital novelties. They represent a new era of marketing and engagement.

Brands are drawn to their consistency, control, and appeal to a tech-native audience.

Here’s a look at five of India’s top AI influencers, and the technology behind them.

Kyra

Kyra is regarded as India’s first AI meta-influencer. Created by FUTR STUDIOS, she’s a 25-year-old virtual woman from Mumbai.

Her Instagram is filled with curated travel photos, fashion shoots, and a picture-perfect digital life. She’s graced virtual magazine covers and appeared on Shark Tank India, highlighting her mainstream appeal.

Her creators have given her a confident, independent personality.

She’s portrayed as someone passionate about travel, fashion, and self-expression. That narrative has connected with a wide audience.

Brand collaborations have strengthened her reputation, making her a credible name in influencer marketing and a serious competitor to human influencers.

Maya

Fashion e-commerce giant Myntra launched Maya, a Bengaluru-based AI influencer tailored to Gen Z. She’s not just about style; she has a mission.

Maya is a “style hacker” who stands for body positivity, mental health, and inclusivity. She’s built to be confident, empathetic, and socially aware.

Her Instagram is full of trends, beauty tutorials, and fitness tips. Her audience sees her as both fashionable and relatable.

By giving her depth and values, Myntra created a digital personality with real impact.

Maya’s following has grown quickly, making her a strong voice for young people seeking authenticity.

Naina

Created by AVTR Meta Labs, Naina is a digital fashion model from Jhansi chasing a Bollywood dream in Mumbai.

Her storyline, a small-town girl with big ambitions, makes her instantly relatable to many.

As an AI influencer, she shares content around fitness, fashion, and the entertainment industry.

Boasting over 400,000 followers, her posts include mock auditions and interactions with virtual celebrities.

Naina’s lifelike features and movement showcase how advanced the tech has become.

Naina blends India’s love for cinema with AI technology.

She offers a new type of influencer, one that entertains and inspires, all without being human.

Tia Sharma

Introduced by Mouni Roy and Suraj Nambiar, Tia Sharma is a fashion-forward AI influencer with a youthful, on-trend vibe.

She provides fashion and lifestyle content that is aimed at a younger demographic. Her cheerful tone and bright aesthetic appeal to fast-scrolling users.

Tia’s carefully crafted persona makes her the digital “it girl”.

She’s quickly become one of India’s top virtual influencers for fresh looks and inspirational advice.

Celebrity backing and her ability to predict trends have helped her stand out in a crowded influencer market.

Radhika Subramaniam

Radhika Subramaniam is India’s first AI travel influencer.

Launched in June 2025 by Collective Artists Network, she’s a Gen Z solo traveller.

Her backstory? She left a corporate job to explore India’s cultural beauty.

Vijay Subramaniam, Founder and Group CEO of Collective Artists Network, said:

“Radhika feels like someone we all know, the friend who actually quit their job and went on that dream trip.

“She’s thoughtful, independent, and wants to connect with people.”

“With Radhika, we wanted to build more than just a new kind of influencer. We wanted her to tell stories that feel personal and real.”

Radhika invites followers to explore heritage-rich places through her eyes, without ever leaving their screens, combining wanderlust with cultural storytelling in a unique, virtual format.

AI influencers represent a turning point for India’s social media and marketing ecosystem.

They reflect India’s growing tech capabilities and its openness to innovative forms of digital communication. While virtual personas still feel new, they’re already changing how influence works.

Brands value their predictability, consistency, and ability to deliver messages precisely.

Unlike humans, they’re always available and can adapt instantly to campaign needs.

As AI technology evolves, virtual influencers will only become more lifelike, persuasive, and engaging. The line between digital and real is fading fast.

And in this world of influence, the future is already here and it’s not human.