"My style is so mixed."
From a consumer’s point of view, fashion TikTok influencers offer access to the industry through brand launches and styling tips.
Influencers dominate social media platforms and TikTok has quickly become the go-to application to making it big as a fashion influencer.
From content such as fashion hacks to creating a capsule wardrobe, TikTok is the hub for all things fashion-related.
It’s little wonder then that users tap and scroll through their feeds excessively.
With an eye-watering number of fashion influencers on the app, it may feel overwhelming trying to decipher who to follow and what type of content they create.
DESIblitz presents the 10 top Indian fashion TikTok influencers whose feeds are worthy of a scrolling binge.
Diipa Büller-Khosla (@diipakhosla)
Diipa Büller-Khosla is a globally recognised face who has graced covers of fashion magazines such as Conde Nast Traveller India, Brides and Travel & Leisure India.
The fashion TikTok influencer has worked as an ambassador for brands including Estée Lauder, Maybelline, and Kérastase.
She has also walked international red carpets like Cannes and Venice.
The fashion TikTok influencer can effortlessly rock any style which has captured everyone’s attention.
Diipa has also established PostForChange, an organisation that urges influencers to use their voice for various causes.
The fashion influencer herself is vocal about fighting discrimination, something she has faced in the industry due to her skin colour.
Masoom Minawala Mehta (@masoomminawalaofficial)
Masoom Minawala Mehta made her mark at the Cannes Film Festival red carpet.
Since then, the fashion TikTok influencer has collaborated with a variety of brands including Dior, Louis Vuitton, Jimmy Choo, Hermès, and Bulgari.
Her feed is action-packed, vibrant and highlights her love for Indian fashion designers.
In a bid to help small designers during the Covid-19 pandemic, Masoom started a series of fashion videos where she curated lists of brands to pick for various budgets.
In October 2021, Masoom became the first Indian blogger to attend Paris Fashion Week and impressed with an exciting display of fashion.
Komal Panday (@komalpoffical)
Komal Panday, who rose to fame with her YouTube channel, shocked the fashion industry with her edgy transformation.
The fashion TikTok influencer ditched her initial girl-next-door look for a fashion-forward makeover.
Komal is recognised for her TikTok videos in which she shares how to wear an outfit in 10 different ways.
The influencer can transform a saree into a pleated skirt or pair it with a blazer as part of a power suit.
With videos being her forte, Komal experiments with formats and music.
While some of her outfit choices may be seen as strange or not your type, one thing is certain – Komal cannot be ignored.
Aakriti Rana (@aakriti_rana)
Aakriti Rana is an Indian fashion blogger and stylist.
Having worked with many well-known fashion brands, jewellery and beauty retailers, she has carved her niche in the fashion and beauty sphere.
She is widely recognised for her fashion blog ‘La China Loca’ which she started in 2014.
Since then, the influencer has built an audience on many social media platforms including TikTok.
Aakriti regularly posts videos in which she shares her tips and tricks on taking outfit pictures.
Talking about her TikTok inspiration, the influencer said:
“I follow a bunch of people, and I pick my inspiration from the best of the lot.”
Aashna Shroff (@aashnashroff)
Whether you’re a fan of the girly-girl aesthetic or a sophisticated, ladylike one, Aashna Shroff is your go-to influencer.
The Mumbai-based fashion TikTok influencer began her blogging journey, at the age of 20, to promote her e-shop on Facebook.
What once began as a means to expand her business has now escalated into a full-time job.
After building an audience on Facebook, the influencer went on to take over YouTube.
Since then, she has joined TikTok and has built a loyal audience of 84.3k followers.
Aashna often shares videos on TikTok in which she showcases her fun yet functional wardrobe.
Kritika Khurana (@kritikankhurana)
Better known as That Boho Girl, Kritika Khurana is a Delhi-based fashion TikTok influencer.
The influencer has built her following, from 2013, with her indie-fusion style.
Kritika has developed a trademark style and the influencer is regularly seen showcasing antique jewellery and embroidered bags with her outfits.
Interestingly, Kritika’s sister Diksha is also a fashion influencer.
Alongside creating fashion-related content, Diksha actively updates her travel blog.
Juhi Godambe (@juhigodambe)
Juhi Godambe is no stranger to the world of fashion and beauty as she is the daughter of celebrity hair and makeup professionals Bharat & Dorris.
Despite her parents’ profession, Juhi is recognised for her avant-garde style.
Juhi Godambe is the go-to TikTok influencer as she provides a daily dose of style alongside workout videos and an introduction to unique indie labels.
As well as being a force to be reckoned with on TikTok, Juhi also runs her fashion label Arabellaa.
Through her fashion label, the fashion TikTok influencer shows off her chic aesthetic.
Kavita Donkersley (@shewearsfashion)
Kavita Donkersley of She Wears Fashion’s feed is a combination of travel, fashion, and sustainability.
The Sheffield-based fashion TikTok influencer regularly shares her tips and tricks on thrift shopping and travelling.
Since starting her fashion blog at the age of 16, Kavita has been featured in Topshop campaigns, More Magazine and Elle Spain.
Talking about her style, Kavita said: “My style is so mixed. It’s quite bizarre really.
“I like how fashion isn’t one dimensional.”
“Fashion is there to express how you feel and I definitely don’t feel the same emotion seven days a week.”
Kavita also posts lifestyle content including honest conversations about everything from politics to contraceptives.
The influencer is recognised for her brightly-coloured feed, unconventional outfits and no-frills approach to tackling climate change.
Hannah Desai (@cocobeau.tea)
Leicester-based fashion TikTok influencer Hannah Desai provides daily outfit inspiration.
Her street-style looks, which she often shares with a coffee in one hand and a classic black handbag in the other, are effortlessly cool.
Hannah is recognised for her signature style consisting of a trench coat, dark glasses and basic denim jeans.
Hannah’s outfits resemble those from a capsule wardrobe as she regularly wears blazers and wide-legged trousers.
She seamlessly re-wears a selection of garments and pairs them together to create a separate outfit.
The fashion TikTok influencer’s enviable style is simple and minimalistic yet extremely well put together.
Sakshi Sindwani (@stylemeupwithsakshi)
Body positivity advocate Sakshi Sindwani has a strong sense of style.
She rose to fame with her vibrant styling videos, dancing challenges and fashion brand recommendations.
As a poster child for the Indian body positivity movement, Sakshi has graced the cover of Harper’s Bazaar.
Since then, she has earned a loyal following on TikTok as a result of her personality and honest conversations about size.
The influencer shares the message that size does not determine how good one can look.
Making traditional Desi outfits work for her figure, Sakshi shares tips and tricks for women to adapt their clothing in innovative ways.
As fashion blogging becomes increasingly lucrative, the influencers who work hard to keep this type of content creation enticing for their audience deserve recognition.
From giving us inspiration for work-from-home outfits to highlighting the importance of sustainability, Indian influencers are making the world notice them.
To get ahead of the style curve, hit ‘follow’ on these 10 top Indian fashion TikTok influencers who are redefining the rules of fashion.