"She’s thoughtful, independent, and wants to connect with people."
Radhika Subramaniam is India’s first AI-powered travel influencer. She doesn’t take holidays, never calls in sick, and posts around the clock.
Created by Collective Artists Network, Radhika is a virtual personality who speaks Tamil and English.
She shares travel stories across India and has a perfectly curated backstory, one that mimics the dream many talk about but never follow through.
As part of her story, Bengaluru-based Radhika quit a secure corporate job to travel solo across India.
The AI travel influencer currently has over 6,500 Instagram followers.
Vijay Subramaniam, Founder and Group CEO of Collective Artists Network, said:
“Radhika feels like someone we all know, the friend who actually quit their job and went on that dream trip.
“She’s thoughtful, independent, and wants to connect with people.
“With Radhika, we wanted to build more than just a new kind of influencer. We wanted her to tell stories that feel personal and real.”
From her look to her language, Radhika’s entire presence is built using artificial intelligence tools, including generative design, natural language processing, and machine learning.
She can post images, write captions, and even interact with followers in real time.
Unlike human influencers, she doesn’t need sleep, Wi-Fi breaks, or brand collaborations to travel.
She can be reshaped instantly for regional content, adapt her tone for different audiences, and tailor her look and feel for any campaign brief.
Her launch follows the earlier debut of Kavya, another AI influencer created by the same company.
Kavya focuses on luxury and lifestyle content aimed at millennials. Radhika, on the other hand, reflects Gen Z ideals – independence, authenticity, and local exploration.
Her feed is filled with stories about regional food, cultural heritage, and solo adventures across Indian states.
She champions mindful travel, connecting with small communities, and showcasing India through a modern but grounded lens.
AI influencers are not just a novelty. They’re reshaping content creation.
Virtual personalities like Radhika Subramaniam never get burned out, maintain brand consistency, and are immune to scandals or creative blocks.
With full control over narrative and appearance, brands can mould AI influencers like Radhika to meet evolving market demands.
That’s a strategic advantage that human influencers, despite their charm and authenticity, can’t always offer.
In the age of scrolls, likes, and reels, Radhika Subramaniam is a new kind of digital celebrity.
She’s designed to be relatable, aspirational, and always online. While the rest of us face deadlines and bank balances, Radhika’s journey is uninterrupted and entirely synthetic.
But for followers, she might just be the virtual friend who finally booked that one-way ticket and never looked back.
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