"Porn can already leave viewers with negative feelings"
Despite more than 4.3 million men in the UK living with erectile dysfunction (ED), only half seek help.
A survey by Chemist4U reveals that younger men are increasingly turning to unreliable sources like pornography and social media for health information.
The national survey of over 2,000 men found that almost one in six (14.5%) didn’t know what causes erectile difficulties, while one in three (30%) admitted they don’t feel well-informed about ED.
Alarmingly, 22.5% said they weren’t interested in learning more about the topic.
When asked what might cause ED, 7% of respondents identified physical health, 7.5% mental health, and 30.5% thought it was a combination of both.
Gen Z men, in particular, are relying on concerning sources.
Almost half of 18 to 24-year-olds said social media is where people most commonly learn about ED. Meanwhile, 18.5% of this group believe people learn about ED using pornography.
This view is shared by 15.1% of 25 to 34-year-olds, but it drops sharply among older age groups: 10.5% of 35 to 44-year-olds, 7.3% of 45 to 54-year-olds, and just 4.2% of men aged 55 and over.
Ian Budd, Prescribing Pharmacist and men’s health expert at Chemist4U, said: “The number of people who could be getting their health information from unverified, non-medical sources is deeply concerning.
“While recent age verification laws have reduced porn consumption among some groups, unrealistic expectations continue to cause harm, particularly among young people.
“Our research found that almost one in five 18 to 24-year-olds believe people get information about erectile dysfunction from pornography.
“Porn can already leave viewers with negative feelings about sex, feelings of inadequacy and poor body image.
“So, when people also form their understanding of health based on what they see online, it adds dangerous new layers of misinformation that could delay proper treatment or worsen anxiety around sexual health.”
Budd also encouraged men to seek professional support, noting that stigma is particularly high among Gen Z.
He added: “They’ve become fearful of speaking to people – even medical professionals – about topics they might feel are embarrassing, even if it’s affecting their daily life.
“More than 4 million men in the UK are affected by ED. They should know they’re not alone.”
“If you have concerns about your health, please don’t hesitate to reach out to your GP.
“It can be treated simply by medication, or it might even be linked to more serious health conditions like high blood pressure or diabetes. The sooner you find out, the easier these conditions become to manage.
“For those not ready to speak with a healthcare professional, our men’s health guide at Chemist4U provides medically accurate information on a range of men’s health concerns, including erectile dysfunction.
“It’s a private, accessible way to learn more before taking the next step.”
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