Who is Sheena Melwani, the ‘Social Media Artist’ Making Waves?

Sheena Melwani is a social media sensation who performed the National Anthem at the NBA Finals. Let’s find out more about her.

Who is Sheena Melwani, the 'Social Media Artist' Making Waves f

"I think people really wanted a reason to laugh"

Sheena Melwani is a talented singer, songwriter and social media influencer.

She gained widespread popularity through humorous and engaging content on platforms like TikTok, YouTube, and Instagram.

Born and raised in Canada, she comes from an Indian background.

Her content often reflects her cultural heritage, blending humour, music, and family dynamics.

Sheena’s love for music started at an early age but before her social media fame, she shared covers and original songs on various platforms.

Her soothing voice and versatility across pop and classical genres attracted early attention.

In addition to music, Sheena uses her platform to promote positivity, mental health awareness, and inclusivity.

Sheena currently lives with her husband and two children in Natick, Massachusetts, USA.

Sheena Melwani’s rise to mainstream fame began during the Covid-19 pandemic when she started performing concerts online.

In a conversation with The Boston Globe, Sheena said:

“I did Facebook Live events, singing, sharing my stories and sometimes I would be a human jukebox and take requests.

“One night, I had my camera set up and thought I would record a song for Instagram, titled, ‘If the World Was Ending’.

“My husband didn’t realise I was filming.

“He was being himself and talking about what a terrible idea it was to come over if the world was ending, and it went viral.

“I put it on TikTok. I think people really wanted a reason to laugh and enjoyed the formula of music and comedy.”

Who is Sheena Melwani, the 'Social Media Artist' Making Waves

A key part of Sheena’s success comes from her playful interactions with her husband.

Although he stays off-camera, his voice and sarcastic interruptions create an entertaining dynamic.

Her husband, Dinesh Melwani, is also known as “The Real Indian Dad”.

Fans lovingly started calling him TRID for short.

Dinesh is reportedly a transactional attorney and a member of Mintz Levin.

His witty commentary adds a unique twist, blending humour with Sheena’s musical talent.

Fans love the playful banter between the two, making her videos both funny and heartwarming.

Initially, her husband remained anonymous, adding to the intrigue of their dynamic, but he has since become a central part of her brand.

The couple promised their fans they would reveal his face once their YouTube channel reached one million subscribers.

In July 2022, he finally unveiled his face in the music video for his wife’s song, ‘Better’.

But her husband still prefers to stay behind the camera and not show his face.

Whenever he is seen in the videos, his face is covered with an animated sticker.

Who is Sheena Melwani, the 'Social Media Artist' Making Waves 2

Sheena Melwani has participated in multiple brand endorsements and promotions, particularly in the electronics and fashion industries.

In 2021, she signed a deal with WME, an agency aimed at expanding her career across various avenues, including music, brand partnerships, podcasting, television, and live tours.

Sheena has released several songs, such as ‘Better’, ‘Find Your Happy’, ‘Sacred Space’, and ‘Modern Irony’.

Her musical achievements have played a key role in building her net worth, which is estimated to be £6.43 million.

Adding to her impressive career, Sheena recently had the opportunity to sing the national anthem at the NBA finals.

She said:

“I am super grateful to the community for making something like this even possible.”

“I will never not fill with pride when singing the national anthem for my home team.

“It was just it was such a team effort and it was it was a perfect amalgamation of like being in the right place at the right time with the right energy.”

 

View this post on Instagram

 

A post shared by Sheena Melwani (@sheenamelwani)

Sheena Melwani has millions of followers across various platforms but it is TikTok that “changed her life”, boasting 9.9 million followers.

Her latest music video, ‘You Make A Home’, released on August 16, 2024, has already reached 430,000 views.

Her authenticity and entertaining videos have made her a beloved figure across social media.

As her career in music and digital content continues to grow, Sheena Melwani remains an inspiring and entertaining presence for her fans worldwide.

Watch ‘You Make A Home’

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Mythily is a passionate storyteller. With a degree in Journalism and Mass communication she is a keen content creator. Her interests include crocheting, dancing and listening to K-pop songs.





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