"We haven't truly explored the styling possibilities of a sari."
Online magazine, Que, marks the 2nd National Handloom Day in India by asking women to celebrate their love for sarees.
Five Indian women of different body types showcase their sarees and talk about their appreciation for handloom.
With the increasing pace of modern life, women nowadays prefer more functional garments, like salwars or jeans.
The saree has become an outfit more associated with festivals and cultural occasions.
Therefore, the fashion and lifestyle magazine hopes to encourage more young women to embrace the traditional wear.
30-year-old advertising executive Nivedita Ravishankar says: “I think it makes women think they look older and more staid.
“The biggest of these movement being the #100sareepact where women can sign up to wear saris for a year.
“It’s fantastic because it gets women to commit to the idea of wearing saris and it helps them realise it’s not as difficult as they thought it might be.”
Sofia Ashraf adds: “Being extremely skinny and flat-chested, a sari is my go to outfit when I want to look fuller.
“I have worn saris to clubs and bars too. I totally believe that we haven’t truly explored the styling possibilities of a sari.”
The 2nd National Handloom Day falls on August 7, 2016.
Celebrated all over India, it aims to generate greater awareness of the importance and contribution of the handloom industry.
#NationalHandloomDay has been creating a buzz on Twitter, with icons such as Narendra Modi, Manish Malhotra and Praful Patel spreading key messages.
Since there are many women associated the handloom sector, growth of the handloom sector is an important means of women empowerment also.
— Narendra Modi (@narendramodi) August 7, 2016
In order to pass the expertise to the next generation, the textile ministry has also signed agreements with institutions, such as Fashion Design Council of India, in support of the handloom industry.
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