OneRare is 1st Food Metaverse

OneRare was co-founded by Supreet Raju and Gaurav Gupta and it is the world’s first food Metaverse.

It collaborates with celebrity chefs, famous restaurants, cooking shows and food brands to create NFTs of their iconic dishes, and is bringing the global food industry to the Metaverse.

Supreet explained: “At OneRare, we are using Web3 to propel the traditional Food and Beverage industry and usher in new marketing and monetisation models.

“Our Foodverse leverages blockchain to create Food NFTs, community-owned experiences, bring authenticity and traceability to food ordering and allow chefs and food brands to engage with global audiences.

“We are building on the Polygon chain and utilise their low transaction fees to encourage more first-time users and grow this new concept in India.”

NFTs are enabling businesses to create a new customer avenue, allowing for virtual engagement, loyalty programs, experiences and sentimental keepsakes.

Supreet cited an example: “An Indian chef can leverage NFTs to set up a pop-up restaurant experience in Australia.

“Similarly, an American restaurant can create their virtual restaurant in our Foodverse and offer table reservations using NFTs, that can be redeemed by you or your loved ones.

“Food businesses can tokenise their iconic recipes, allow patrons to celebrate their favourite dishes, and allow for NFTs to be swapped for real meals and deals.

“In a B2B environment, NFTs can allow you to expand your business by fundraising via issued tokens, create franchise models and generate global revenue – it’s a relatively new technology and we will be seeing a lot of exploration over the next few years.”

For OneRare, India is an integral part as it has several regional cuisines and there is a global love for Indian food.

Supreet said: “The Foodverse allows users to celebrate the best of Indian cuisine, discover new foods and it will surely strike a chord with the foodie in all of us.”

The brand has collaborated with renowned chefs Saransh Golia and Vicky Ratnani.

On the collaboration, Supreet said:

“Chef Saransh and chef Vicky are culinary masters in their own right and we have always loved their passion to bring great food to Indians.

“We are thrilled to partner with them and help them grow their presence in the Foodverse through a unique virtual food experience.

“Our chefs will bring their signature recipes and NFTs for blockchain audiences, along with a gamified experience to discover more about their cooking ethos and celebrating food like never before.”

OneRare will have various zones where users can interact and engage with those in the food industry.

There are also virtual restaurant experiences, membership clubs and special events across other zones.

Supreet stated: “Whether you were born in India or USA, we all love pizza, butter chicken, or sushi.

“Food has a magical language of its own and we aim to bring this love to the Foodverse.”

“We have a Gaming Zone celebrating global cuisines and allowing players to discover top dishes from chefs and restaurants in an immersive gameplay.

“The Global Food and Beverage industry can leverage our foodverse and blockchain tech to discover new marketing channels, create better social experiences for their fans, and open monetisation channels for virtual users.”

OneRare aims to use food as an example to teach people about the basics of blockchain.

The company has ORARE tokens which can be used to earn rewards that come in the form of Ingredient NFTs.

The Ingredient NFTs are then used to create a Dish NFT.

Supreet added: “It’s this simplicity that we bring to audiences engaging with blockchain for the first time.

“We are the world’s first Foodverse and our aim is to build a Web3 project that is accessible and enjoyable at the same time.”