“Matcha?? These look radioactive!”
A viral video featuring a matcha-flavoured jalebi has left social media users divided, with reactions ranging from disbelief to outright mockery.
Originally shared by TikTok user @ffalak01 on August 31, 2025, the video appears to have been filmed in Pakistan.
It has since been widely reposted on Instagram and X, where it has garnered over 850,000 views, 63,000 likes, and approximately 800 comments.
The video showcases a traditional South Asian sweet in an unusual green shade, thanks to the addition of matcha powder.
Viewers flooded the comments with mixed responses.
One wrote: “Don’t ruin jalebi like that,” while another sarcastically added: “Imagine Dubai chocolate jalebi.”
A user quipped: “There’s a global shortage of matcha for this reason,” while others focused on its unusual look, with one writing: “Matcha?? These look radioactive!”
Another viewer commented: “Some things are best left the way they ought to be,” while one joked: “Plot twist – it’s saag.”
Traditionally, jalebi is iconic for its bright orange hue, achieved historically through saffron or turmeric in the batter.
Saffron provided both its rich flavour and golden tint, while turmeric offered subtle colour.
Today, orange food colouring is commonly used in commercial kitchens and even in homemade versions to ensure a consistent appearance.
@ffalak01 matcha labubu 24k gold jalebi #desi #fyp #pakistan #dmv #matcha @Atiya 🙂 ? original sound – Jasmeet Dhaliwal
By contrast, the matcha jalebi’s green spirals challenge this visual identity.
Matcha itself is trending globally for its numerous health benefits and visual appeal.
Rich in antioxidants such as polyphenols, it has been linked to reduced inflammation and enhanced cognitive function.
Unlike coffee, matcha’s caffeine releases gradually, giving sustained energy and focus without jitters or crashes.
Its plant-based properties align with modern wellness trends, appealing to vegan and health-conscious communities.
Matcha’s vibrant colour also contributes to its popularity.
The powder’s striking green shade is highly photogenic, making it a favourite on TikTok and Instagram, where influencers frequently share matcha lattes, smoothies, and desserts.
Coffee chains and lifestyle creators have amplified its “it girl” reputation, framing it as both a fashionable and functional choice.
The jalebi remix, however, struck a nerve with many who believe some traditions should remain untouched.
Social media has previously seen experimental takes on the sweet, including Mountain Dew jalebi, chocolate jalebi, and even chilli jalebi.
These creations often go viral for their shock value, sparking debate between those who see them as culinary innovations and those who view them as unnecessary reinventions.
The matcha jalebi has become the latest in this line of fusion experiments, simultaneously tapping into global health trends and igniting nostalgia for jalebi’s classic orange glow.
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