Authenticity is at the centre of everything I create.
Natasha Thasan is an Instagram influencer and content creator known for blending modern aesthetics with deep-rooted cultural narratives.
Her work celebrates South Asian heritage through beauty, fashion, and storytelling while connecting with a diverse, global audience.
By weaving cultural pride into every project—whether collaborating with brands like MAC and Youth to the People or engaging her community through authentic dialogue—Natasha has become a trailblazer for representation.
Her fashion pursuits include teaching individuals how to drape sarees through online tutorials on her dedicated Instagram account, @drapetherapy, and her main account, @natasha.thasan.
Natasha regularly creates GRWM (Get Ready With Me) content, where she films herself doing makeup and shares advice on hair, skin, and body care tailored to South Asian women.
Her platform inspires individuals within the South Asian community and beyond to embrace their identities with confidence and creativity.
With a loyal following of over 450k on Instagram and 750k on TikTok, Natasha is a truly influential figure on social media, paving her way in a competitive industry.
In an exclusive interview with DESIblitz, Natasha Thasan delves into her upbringing, key career milestones, and the challenges she has faced as a South Asian influencer.
What was your early life like?
I grew up surrounded by South Asian culture, which has always been a big part of who I am.
My family’s traditions and values shaped my perspective, and those early experiences continue to influence my work today.
I pursued my education with an open mind, always leaning into creativity and storytelling—two things that have been at the heart of everything I do.
Social media felt like a natural extension of that. It’s a space where I cannot only share my personal style and beauty ideas but also celebrate the cultural elements that make me feel connected to my roots.
I’ve always wanted my platform to reflect the duality of my identity—honouring where I come from while embracing who I’m becoming.
What are some key milestones in your journey as an influencer?
My journey has been defined by celebrating authenticity and meaningful connections.
Milestones include an ELLE India feature, my beautiful and growing community, working with brands like MAC, Youth To The People, Fenty, Dove, Fable and Mane.
Growth for me has always been about creating content that resonates, engaging directly with my community, and building partnerships that align with my values.
What type of content do you create and how do you appeal to diverse audiences?
My content spans fashion, beauty, self-care and lifestyle, but at its core, it’s about storytelling.
Our culture is the heartbeat of my work—I incorporate it through traditional attire, ingredients in skincare, or even subtle nods to rituals and values in my posts.
I aim to blend these elements in a way that feels relatable and accessible to a global audience, showing that cultural heritage and modern aesthetics can coexist beautifully.
Do you think authenticity is important, and how do you explore the representation of South Asian individuals in your work?
Authenticity is at the centre of everything I create. I’ve always believed that people connect with real, imperfect moments just as much as they do with beauty and inspiration.
For me, it’s about being honest—whether I’m sharing a self-care routine, styling a saree, or just sharing how I like my tea.
Representation is just as important. It’s not just about being seen but being celebrated for who we are, and I hope my work inspires others to take pride in their identities and feel confident in sharing their own stories – however that looks like.
Being the best and happiest you is the best way to honour our heritage.
What are some of the struggles or challenges you have faced as a South Asian influencer?
One of the biggest challenges has been pushing past stereotypes and proving that I’m not just a diversity hire.
Advocacy matters deeply to me, and I’ve worked hard to ensure my content goes beyond surface-level representation—it’s about creating meaningful impact.
A big part of my growth has also been learning how to communicate better, and spending time curating my craft so my voice and vision are truly understood.
It’s a constant balance, but it’s one I embrace because it allows me to advocate for something bigger than myself.
How do you use your platform to advocate for important issues, and what are your visions for the future of your brand?
My goal is to inspire others to embrace their individuality while fostering a sense of community and representation.
I’m genuinely excited to explore more of myself—whatever that means—and see where my work takes me.
I love what I do, and my work feels like an extension of who I am.
My vision is to build something beautiful that deeply resonates with people and brings them joy.
Natasha Thasan’s journey as an Instagram influencer exemplifies the power of authenticity and cultural representation in the digital age.
Her story is not just one of personal success; it reflects the evolving narrative around South Asian representation in media.
By sharing her challenges and triumphs, Natasha inspires countless individuals to embrace their identities, confront stereotypes, and pursue their passions fearlessly.
As she continues to evolve and take on new projects, her influence will undoubtedly leave a lasting impact on her community and beyond.
To follow Natasha Thasan’s journey, click here.
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