“India is the land of love"
Amazon Prime Video has announced three Indian adaptations of its international hit series, Modern Love.
Launched in three Indian languages – Hindi, Tamil and Telugu, the series will be titled Modern Love: Mumbai, Modern Love: Chennai and Modern Love: Hyderabad.
The series will feature adaptations of stories from the eponymous column, with each episode detailing the different aspects of love, including romance, self-love and friendship.
James Farrell, head of local originals, Amazon Studios said: “Modern Love is an ode to love in its varied forms.
“We have seen audiences across the world relate with the stories from our US show, and we feel India’s diverse culture organically lends itself to the series.
“We’re confident that the Indian adaptations will similarly touch a chord with our customers.”
Aparna Purohit, head of India Originals, Amazon Prime Video added:
“India is the land of love and with our Indian adaptions, we are aiming at taking stories of love that are rooted in Indian soil to audiences across India and the world.
“The series which will be made across multiple languages will explore the countless shades of love.
“While these heart-warming stories are adapted from the famous New York Times column, they’re quintessentially Indian at heart, with the metropolitan cities of Mumbai, Chennai and Hyderabad serving as the perfect canvas.
“We’re truly excited to bring these incredible stories to our customers across India and the world.”
The original Modern Love is an American romantic comedy anthology series which has been created by John Carney.
Modern Love has featured a stellar cast, including Anne Hathaway, Kit Harington, Anna Paquin, Tina Fey and Dev Patel.
The second season starred Gbenga Akinnagbe, Lucy Boynton, Minnie Driver and Kit Harington.
Daniel Jones, editor of Modern Love at The New York Times, said it is an honour to see these stories of love being adapted for the Indian versions of the show:
“We’re thrilled with the appreciation Modern Love has received worldwide.”
“These Indian adaptions are in our own way, a little love letter to India, as well as a testament to the universal appeal of love as an emotion.”
The anthology series is slated to release in 2022 across more than 240 countries and territories.
The Indian adaptations will join thousands of TV shows and films from Hollywood and Bollywood, including Mumbai Diaries and Mirzapur.