The brand is making waves.
The saree, a timeless garment that encapsulates the essence of Indian culture and tradition, has an enduring allure that transcends generations.
This six to nine-yard wonder is not just a piece of clothing but a canvas for artistic expression and a symbol of grace and sophistication.
It is the epitome of versatility, offering a plethora of draping styles and patterns, making it suitable for any occasion, from weddings and festivals to formal gatherings and everyday wear.
As the fashion world continues to evolve, a select group of saree designer labels in India has redefined the art of saree-making, blending traditional craftsmanship with contemporary aesthetics.
In this article, we explore the top saree designer labels trending in India that you need to check out and you can perhaps add a piece to your show-off saree collection.
Raw Mango
Raw Mango has got you covered for the whole nine yards and then some.
Defined by the use of Banarasi, brocade, and Chanderi fabrics, Raw Mango has re-explored forgotten textiles, bringing forward India’s rich crafts and weaves.
Collaborating with the karigar community across Rajasthan, Madhya Pradesh, West Bengal, and Varanasi, Raw Mango’s designs showcase innovation rooted in century-old skills, striving to define a new aesthetic vocabulary guided by founder Sanjay Garg’s creative vision.
The brand is making waves, starting with Akshata Murty donning their saree at the G20 in New Delhi and extending to their collection showcased on the runway at Lakme Fashion Week 2023.
It was a beautiful, experimental, and stunning presentation.
In 2015, the signature sarees were also showcased as part of ‘The Fabric of India’ exhibition at the Victoria & Albert Museum, London.
Raw Mango offers a range of sarees, lehengas, and kurta sets featuring traditional motifs like marigold flowers, lotuses, elephants, and peacocks in vibrant hues.
The bold and quirky motifs transform the handwoven creations into beautiful works of art.
Tikhi Imli
Tikhi Imli, meaning “Spicy Tamarind,” is a name that embodies the essence of this brand.
Just as tamarind adds a burst of flavour to any dish, their sarees are designed to add a dash of excitement and elegance to your wardrobe.
The sarees are fun, versatile, and accessible to all.
Always endeavouring to stay ahead of the game, they currently offer kaftan sarees and ready-to-wear sarees that will have you reaching for your credit card.
Each creation is carefully crafted to ensure the wearer feels comfortable, confident, and effortlessly chic.
At Tikhi Imli, they aim to blend tradition with modernity, offering the perfect fusion of classic elegance and contemporary style.
Whether you are dressing up for a special occasion or adding a touch of sophistication to your everyday look, Tikhi Imli has a saree to accompany you on your fashion journey.
Anavila
Anavila has aimed to redefine comfort, luxury, and elegance for today’s women.
The brand is rooted in Indian ethos and presents endearing sarees that are innovative, sustainable, and beautiful.
Among many accolades, brand owner Anavila Misra was awarded the 2016 Ficci Flo – Women Achiever Award in the category of Disruptive Design for her innovative linen sarees.
She can be credited with changing the perception of luxury, which was usually associated with sheen and lustre until Anavila brought linen textiles into the mainframe.
After working for three years with the Ministry of Rural Development, she gained first-hand experience in the handloom sector and decided to transition it into the apparel sector.
She has kept her focus on simplistic designs, which she considers a reflection of her aesthetics.
Anavila sarees are quite popular among Bollywood celebrities as well, who can be seen flaunting them regularly.
Falguni Shane Peacock
Falguni Shane Peacock has reinterpreted the saree by infusing its signature elements of feathers and prints into their latest collection.
While their lehengas are stunning, the sarees are no less impressive, featuring metallic hues that merge elegance and edginess.
Their impeccably detailed sarees are often adorned with pearls, silver shadow crystals, sequins, beads, and Swarovski stones for that shimmering effect that will make you look like a diva.
Whether attending a wedding or wanting to set the party on fire, you are bound to make a lasting sartorial impression with their sarees.
Celebrities such as Madhuri Dixit, Kriti Sanon, Shanaya Kapoor, Lily Singh, Beyoncé, Kim Kardashian, Priyanka Chopra, and others have been spotted in creations by this dashing designer couple.
Gaurang Shah
Gaurang Shah’s remarkable journey as a designer began with a vision deeply rooted in Indian textile traditions.
Unlike many in the fashion industry, Gaurang is a self-taught designer who recognised the unparalleled beauty and heritage embedded in India’s handwoven textiles.
From khadi to uppada, paithani to kanjeevaram, Benarasi to patan patola, kota to Dhakai, Gaurang has ventured into the heart of India’s diverse textile landscape.
He has not only showcased the versatility and beauty of these textiles but has also brought them to the forefront of contemporary fashion.
The Jamdani weaving technique is used in many of his creations, with inspiration drawn from temple art, architecture, geometry, and mythology.
Gaurang has crafted unique styles in his collections, featuring elements such as Parsi gara work, uppada silks, patan patola, kantha work, and kutchi embroidery, among others.
This offers a delightful treat for enthusiasts of heritage textiles.
Margazhi
Margazhi Designs creates and sells traditionally woven sarees that celebrate colour and tradition, incorporating fresh elements such as patchwork, attached borders, and pallus.
It is all about timeless fashion that evolves yet is deeply rooted in its history.
The result: you get sarees that are simple yet elegant, suitable for all your special occasions.
Margazhi Designs works with many otherwise familiar weaves to create something unlikely to be found off the shelves.
Special collections in the past have included plain Mangalagiri cotton, light and pastel florals, plain tussars with rich, motif-filled raw silk blouses, and more.
Taking inspiration from domestic goddesses, they have a patchwork collection that comes with comfy-looking blouses.
If you are looking for khadi collections, then Margazhi Designs has an extensive collection with an added extravaganza of simplicity. The dyes used are completely natural as well.
Team their creations with interesting accessories and step out to stand out.
House of Masaba
Headed by Masaba Gupta, the daughter of actress Neena Gupta and cricketer Sir Vivian Richards, this saree label is a firm favourite among the glitterati.
Masaba has created an Indian diffusion line known for unconventional motifs, prints, and a whimsical modern style, and her label caters to women across all age groups and body types.
The House of Masaba is bridging the gap between Haute and Pret Couture, seamlessly blending fashion trends with functionality and art in the most effective manner.
Their dhoti sarees, corset sarees, and saree gowns are currently trending and look fabulous.
Kareena Kapoor is the face of House of Masaba’s first bridal collection, “The Masaba Bride,” adding a touch of glamour to the world of bridal fashion.
Papa Don’t Preach
Don’t let the name fool you; this is not a brand exclusively for rebellious teen-wear.
Papa Don’t Preach is known for its stunning designer sarees that will leave you in awe.
In 2011, owner Shubhika Sharma launched Papa Don’t Preach as one of India’s first independent high-street e-commerce labels.
It caters to women with a fierce urban style, who are consistently experimenting and redefining their fashion boundaries.
The label is vivacious with its use of colour to make a statement, and its repertoire spans luxury pret, bridal couture, and western couture, alongside an award-winning vegan accessory line comprising footwear, bags, and jewellery.
The sarees, lehengas, and jumpsuit shararas, with their textured fabrics and silks, are super stylish, adorned with pearls, metallic beads, 3D acrylic motifs, sequins, glass beads, and more.
You’ll elevate your saree style statement by quite a few notches and undoubtedly be the centre of attention at any event, including your wedding functions, with a Papa Don’t Preach saree.
Anamika Khanna
Her eponymous label has become synonymous with innovation and elegance, capturing the essence of India’s rich craft traditions from a global perspective.
One of the hallmarks of Anamika Khanna’s designs is her ability to seamlessly blend traditional Indian elements with modern aesthetics.
Her creations often serve as a bridge between the rich heritage of Indian fashion and the demands of the global fashion scene.
For instance, she popularised the dhoti pants as a modern high-waist trouser, often paired with a dupatta or Indian skirt, redefining how we perceive traditional attire.
Her bridal collection of sarees is a bride’s dream with its intricate embroidery, stunning motifs, and alluring colours.
Many Bollywood celebs like Sonam Kapoor, Dia Mirza, Janhvi Kapoor, and Katrina Kaif have been seen flaunting their Anamika Khanna sarees.
Picchika
One of the defining features of Picchika sarees is the exquisite hand-painted botanicals and hand-embroidered gota that adorn them.
Crafted by the skilled artisans of Jaipur, these botanical motifs breathe life into Picchika’s creations.
Think pastel hues like blue, pink, lemon, and peach in weightless silk, making you look like a dream.
Picchika is popular for her trademark simplicity, which stands out for its ageless elegance and prints that will last forever.
At the heart of Picchika is its founder, Urvashi Sethi, who carries forward her ode to feminine grace and expression through the label.
Urvashi’s vision is reflected in the subtle yet captivating beauty of Picchika sarees.
Urvashi Sethi is widely known for her intricately hand-painted peonies, Muscari, and apple flowers on delicate organza silk sarees, which Bollywood divas like Kajol, Kareena Kapoor, Alia Bhatt, and Madhuri Dixit seem to adore and adorn.
So, if you associate Indian saree labels only with names like Sabyasachi, Manish Malhotra, Ritu Beri, and Anita Dongre, now you have new names to explore next time you go saree shopping.
It is also noteworthy that these designers openly recognise and appreciate the contributions and skills of the ‘karigars’ and local artisans in their trade, actively supporting them to lead better lifestyles.
These designers have not only preserved Indian traditional sartorial weaves, fabrics, and workmanship but have also infused their nuances and creativity, giving the saree global acknowledgement on an international platform.
The allure of the saree is eternal, whether steeped in tradition or infused with modernity.
It celebrates timeless elegance and versatility, epitomising the essence of every Indian woman.
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