"Lakmé Fashion Week was the platform where my journey in fashion started."
For the fiftieth year edition of Lakmé Fashion Week (LFW), the organisers have strived to be ‘bigger and better’.
The LFW Winter/Festive 2014 show will be hosted by a brand new venue, the Hotel Palladium in Mumbai.
To outshine the previous editions, organisers are breaking new ground by presenting a never before seen kids show and promises an A-list celebrity presence on the front row and on the ramp.
The 5-day extravaganza is held twice a year and never fails to impress the audience with glamorous designs and bring innovativeness to the traditional Indian ensemble.
For the very first time, LFW will also welcome Pakistani designers to showcase their incredible designs.
Faiza Samee, Rizwan Beyg, Zara Shahjahan and Sana Maskatiya are four of the biggest designers of India’s neighbour and show an encouraging celebration of the evolving fashions of both countries.
One of India’s major designers, Manish Malhotra, shared his excitement about the anticipated fashion week, saying:
“Lakmé is like home for me. This place is extremely fair and has a mix of established designers and new designers. This is going to be very special and my collections are not going to be out and out bridal.”
Some of the most loved Bollywood belles visited the Curtain Raiser to support the extravagant event.
Gauahar Khan graced the preview, wearing a closed-neck SVA by Sonam and Paras dress in geometric print. Her outfit was complemented with metallic heels and elegant up-do. Konkona Sen Sharma was spotted in an Anavila Misra saree in navy and white.
Deeksha Seth looked youthful and fresh in a blue and green Swati Vijaivargie Jain ensemble. Shriya Saran shined in Neha Agarwal floral cropped top and a frilly mid-length skirt in coral. Kiara Advani was seen in a short Shubhika Davda dress in lilac, while Parvathy Omanakutta looked elegant in a black dress.
Opening LFW will be designer Masaba Gupta, along with Amit Aggarwal. Both are known for their bold futuristic approach to Indian fashion.
Amit Aggarwal commented: “Opening the fashion week was always a dream. This platform allows me more creative freedom and concentration on the vision of the brand. I look forward to kick starting the fashion week with a bang.”
Masaba Gupta added: “I am very excited to be opening Lakmé Fashion Week this season. I will be showcasing after one year…Lakmé Fashion Week was the platform where my journey in fashion started and it’s good to be back.”
Other notable designers to present at the event are Varun Bahl, Vikram Phadnis and Anita Dongre.
One of the biggest surprises in this year’s edition will be a kids show. Showcasing such an unexpected collection is unprecedented event in the history of LFW.
Hamleys, in association with Barbie and Hot Wheels, will present a collection of 20 elegant outfits, displayed by children aged between 6 and 12 years.
Another expected collection is Shruti Sancheti’s ode to fibre Silk on Textile Day. In a collection titled ‘Strands Of Silk’, the young designer will showcase glamorous outfits in bright colour palette, woven in intricate zari work.
The fabrics will be incorporated in Sancheti’s trademark pieces such as sharara jumpsuits, crop jackets, pallazo pants, circular and pleated anarkali’s complemented with blouses in warm shades.
Sancheti stated: “My collection is meant for the vivacious women who celebrates her unsurpassed legacy of textiles and craftsmanship and yet has a voguish approach to fashion; who believes in timeless clothes yet is trendy and believes in understated luxury and restrained opulence and rejoices and celebrates her festivities to the fullest.”
The Grand Finale will showcase the latest Manish Malhotra collection named ‘Lakmé Absolute’s bridal trousseau’. The designer has described his outfits as ‘modern and stylish;.
The showstopper will be Bollywood actress Kareena Kapoor Khan. Known for her exquisite fashion sense, Kareena is often spotted in Malhotra creations on the red carpet. She will walk the ramp dressed in the ‘The Gloss Look’, created by the Lakmé Bridal Dream Team.
On the collaboration with the actress, the designer commented: “I have always loved working with Kareena. She is the perfect combination of a gorgeous face and a confident personality.
“Every season, Lakmé Fashion Week has a trend story to tell and the finale accentuates the trend in the most elaborate manner.”
He added: “I’m looking forward to crafting a special look for Kareena with my latest collection which is inspired by ‘The Gloss look’; a trend that is creating waves internationally and is being spotted on runways around the globe.”
Purnima Lamba, head of innovation at Lakmé, said:
“Manish Malhotra’s collection inspired by Lakmé Absolute Gloss will stay true to his dramatic Bollywood persona. His collection will reflect glossy colours of the season in an opulent style that will take centre stage at the Lakmé grand finale.”
LFW promises to awe the audience with spectacular collections and fresh surprises. Bollywood icons will amp up the glamour when they strut on the runway or sit at the front row in the luxurious new venue.
The fashion extravaganza will showcase the best of Indian talent and will truly fulfil its primary target to ‘redefine the future of fashion and Integrate India into the global fashion world’. Lakmé Fashion Week Winter/Festive takes place between August 20 and 24.