Is TikTok’s 75 Hard Challenge a Fad or a Fitness Revolution?

The 75 Hard Challenge, a rigorous fitness program, has taken TikTok by storm. Does this viral sensation live up to the hype surrounding it?

Is TikTok's 75 Hard Challenge a Fad or a Fitness Revolution - F

The program demands an extreme lifestyle change.

Fitness trends often appear and disappear as quickly as a heartbeat.

Some are fleeting, capturing our attention for a moment before vanishing into the ether of forgotten fads.

Others, however, manage to make a lasting impact, transforming from mere trends into genuine revolutions that redefine our approach to health and wellness.

One such phenomenon that has recently taken the fitness world by storm is the 75 Hard Challenge.

Dubbed the “Ironman for your brain,” the 75 Hard Challenge is a mental toughness program that has exploded in popularity on social media platforms, particularly TikTok.

The hashtags “75HardChallenge” and “75Hard” have amassed over a billion views, a testament to the program’s widespread appeal and the curiosity it has sparked among fitness enthusiasts worldwide.

The 75 Hard Challenge is not just another fitness fad that promises quick results with minimal effort.

Instead, it’s a self-improvement plan that demands dedication, discipline, and determination over a sustained period.

It’s a rigorous regimen that pushes participants to their limits, challenging them to take complete control of their lives.

But the question remains: Is the 75 Hard Challenge a fleeting trend, or is it a bona fide fitness revolution?

What is the 75 Hard Challenge?

Is TikTok's 75 Hard Challenge a Fad or a Fitness RevolutionIn the realm of fitness and self-improvement, the 75 Hard Challenge stands out as a unique and rigorous program.

Conceived by entrepreneur and influencer Andy Frisella, this challenge is not just about physical fitness, but it’s a holistic plan designed to transform your life and mindset in 75 days.

The 75 Hard Challenge is built around five critical daily tasks, each designed to push your boundaries and instil a sense of discipline and resilience.

Daily Workouts

The challenge mandates two 45-minute workouts every day.

This task is not just about building physical endurance, but also about honing time management skills and commitment.

One of these workouts must be outdoors, encouraging you to step out of your comfort zone and adapt to different environments.

This aspect of the challenge promotes adaptability and resilience, key components of mental toughness.


Drinking a gallon of water every day is the third task.

While it seems simple, maintaining this habit consistently can be challenging.

This task underscores the importance of hydration for overall health and well-being.

It serves as a reminder of the simple yet critical role that water plays in our health.


The challenge also includes a mental fitness component.

You are required to read 10 pages of a non-fiction personal development book daily.

This task encourages continuous learning and personal growth, fostering a habit of intellectual curiosity and self-improvement.

Progress Pictures

The final task is to take daily progress pictures.

This serves as a visual record of your journey, allowing you to track changes and stay motivated.

It’s a tangible reminder of your commitment to the challenge and the progress you’re making, providing a sense of achievement and motivation to keep going.

The 75 Hard Challenge is not for the faint-hearted.

If you fail to complete any of these tasks, the rules stipulate that you must start over from day one.

This reinforces the program’s emphasis on consistency, resilience, and mental toughness.

The Advantages

Is TikTok's 75 Hard Challenge a Fad or a Fitness Revolution (2)The 75 Hard Challenge transcends the boundaries of a conventional fitness program; it’s a transformative journey that reshapes not just your body, but your lifestyle and mindset as well.

The challenge’s unique approach, which emphasises daily tasks centred around exercise, nutrition, and self-improvement activities, is designed to cultivate mental toughness.

The program’s focus on mental resilience is what sets it apart.

It’s not just about building physical strength; it’s about developing the mental fortitude to stick to your commitments and maintain healthy habits in the long run.

This focus on mental toughness is what makes the 75 Hard Challenge a holistic fitness program.

Participants of the 75 Hard Challenge have reported significant and diverse results.

Weight loss and improved fitness are the most tangible outcomes, but the benefits extend far beyond the physical.

Participants have also reported an increase in knowledge, particularly in areas related to nutrition and personal development, as well as a more robust skillset.

This could include improved time management skills, better discipline, and a stronger ability to commit to and achieve goals.

The requirement to take daily progress pictures is another unique aspect of the 75 Hard Challenge.

These pictures serve as a visual diary of the participant’s journey, capturing not just physical changes, but also the daily commitment to the program’s tasks.

They provide a source of motivation, a tangible record of progress, and a powerful reminder of the participant’s ability to achieve their goals.

The Drawbacks

Is TikTok's 75 Hard Challenge a Fad or a Fitness Revolution (3)While the 75 Hard Challenge has gained significant traction on social media, it’s important to acknowledge its potential downsides.

The program demands an extreme lifestyle change that can be intimidating, particularly for those new to such a rigorous regimen.

The challenge’s lack of specificity in the diet and exercise components can be a stumbling block for beginners.

Without clear guidance on what kind of diet to follow or what exercises to perform, participants may find themselves lost in a sea of options, unsure of how to proceed.

This lack of clarity can lead to confusion and potentially hinder progress.

Moreover, the 75 Hard Challenge is characterised by its rigidity, with a strict no-excuse policy.

While this approach may foster discipline, it overlooks the fact that fitness and nutrition plans should ideally be flexible to accommodate individual needs, preferences, and circumstances.

A one-size-fits-all approach may not be suitable for everyone, and the lack of flexibility can potentially lead to burnout or injury.

Another concern is the lack of science-based programming in the challenge.

Without a balanced and scientifically supported approach, participants may push their bodies excessively, potentially leading to adverse health effects, as stated by the National Institute for Fitness & Sport.

The 75 Hard Challenge is undoubtedly more than a social media trend.

Its focus on mental toughness and holistic fitness sets it apart from other fitness challenges.

However, its extreme nature and lack of flexibility may not suit everyone.

Before embarking on this or any fitness and self-improvement plan, it’s crucial to consider your personal goals, lifestyle, and health.

Consult with a professional to ensure that the program aligns with your needs and capabilities.

Interestingly, the 75 Hard Challenge has inspired other variations, such as the “75 Medium” and “75 Soft” challenges.

These alternatives aim to provide a more flexible approach to building healthy habits, making the program more accessible to a wider range of individuals.

In the end, the 75 Hard Challenge is a tool in your fitness toolkit.

Whether it’s a fad or a revolution depends on how you use it to achieve your fitness and self-improvement goals.

Ravinder is a Journalism BA graduate. She has a strong passion for all things fashion, beauty, and lifestyle. She also likes to watch films, read books and travel.

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