How Could Google’s Doppl Change How We Shop for Clothes?

Google has launched an experimental app called Doppl, which could change the fashion industry when it comes to trying on clothes.

This new app lets people see how different outfits might look on their own bodies using AI.

It is now available as an experimental tool on iOS and Android in the United States.

Users are asked to upload a full-body photo of themselves. Then, they can take a picture or screenshot of any outfit they like.

This can be an image from a friend, a thrift shop, or even one spotted on social media. The app uses AI to put that clothing onto an animated version of the user’s body.

Doppl can also convert these static outfit images into short AI-generated videos. That way, people can see how the clothing might look and move in real life.

The app allows users to save their favourite looks and scroll through previous try-ons. Looks can also be shared with others easily.

Google believes Doppl offers a more interactive and personalised experience than previous tools.

The company said: “We hope Doppl helps you explore your style in new and exciting ways.”

Doppl is part of Google Labs, meaning it is still in early development.

However, the company has warned that accuracy might not always be perfect:

“As a Google Labs experiment, Doppl is in its early days and it might not always get things right. Fit, appearance and clothing details may not always be accurate.”

The app builds on existing virtual try-on features from Google Shopping. Those features showed clothing on a diverse range of models.

Doppl, however, focuses on the individual. It lets users see outfits on an avatar based on their own body, not someone else’s.

Google says the stand-alone app format makes it easier to access and more fun to use.

It may also help the company gather useful insights into how people engage with virtual fashion tools. That data could shape future shopping products.

There is no word yet on when, or if, Doppl will launch outside the United States.

For now, it remains a glimpse into how AI might change the way people shop for clothes.