Jobs Arts Videos
DESIblitz.com DESIblitz.com
Shop Advertise Contact Us
DESIblitz
  • Arts & Culture
  • Brit-Asian
  • Fashion
  • Film & TV
  • Food
  • Health & Beauty
  • Music & Dance
  • Sport
  • Taboo
  • Trends
  • Home
  • Videos
  • Jobs
  • Arts
  • About DESIblitz
  • DESIblitz Team
  • Disclaimer
  • Privacy Policy
  • Advertise with Us
  • Contact Us
  • Shop
  • Arts
  • Culture
  • Books & Theatre

5 British Asian Poets to Look out for in 2023

Who was the Princess who helped Jews Escape Nazi Germany f

Which Indian Princess helped Jews Escape Nazi Germany?

7 YA Books by South Asian Authors to Read in 2023

7 YA Books by South Asian Authors to Read in 2023

Jyoti Patel on 'The Things That We Lost' & Representation

Jyoti Patel on ‘The Things That We Lost’ & Representation

Glasgow to return Stolen Artefacts to India f

Glasgow to return Stolen Artefacts to India

more
arts and
culture
  • Life
  • Business & Employment
  • UK & World
Infosys embroiled in £20m UK Tax Dispute f

Infosys embroiled in £20m UK Tax Dispute

Children aged 9 see Porn Online says Report f

Children aged 9 see Porn Online says Report

Sumaira left Kashmir for Love of Lalu like 'Dhadkan' f

Sumaira left Kashmir for Love of Lalu like ‘Dhadkan’

Can Rishi Sunak Solve the NHS Crisis?

Can Rishi Sunak Solve the NHS Crisis?

Ethnic Minorities are the New Majority in UK's Largest Cities f

Is the UK becoming a ‘Non-Religious’ Society?

more
brit
asian
  • Bollywood
  • Television
  • Film
Pawan Kalyan opens up about his 3 Marriages in chat with NBK - f

Pawan Kalyan opens up about his 3 Marriages

Priyanka & Nick’s daughter Malti Marie makes her public Debut - f

Priyanka & Nick’s daughter Malti Marie makes her public Debut

Sanjay Dutt joins Thalapathy 67 f

Sanjay Dutt joins ‘Thalapathy 67’

Shamita Shetty responds to Aamir Ali Dating Rumours f

Shamita Shetty responds to Aamir Ali Dating Rumours

Sanak' f

Miss Trans Pakistan to produce Psychological Thriller ‘Sanak’

more
film & tv
  • Style & Glamour
  • Showcase
10 Bold Photos of Anveshi Jain oozing Sex Appeal - f-2

10 Bold Photos of Anveshi Jain oozing Sex Appeal

Athiya Shetty looks Gorgeous in Swarovski Crystal Lehenga f

Athiya Shetty looks Gorgeous in Swarovski Crystal Lehenga

Janhvi Kapoor sizzles in Sultry Saree & Bold Nose Ring f

Janhvi Kapoor sizzles in Sultry Saree & Bold Nose Ring

Masaba Gupta weds Satyadeep Misra in low-key Ceremony f

Masaba Gupta weds Satyadeep Misra in low-key Ceremony

Disha Patani leaves Fans Breathless in Figure-Hugging Dress f

Disha Patani leaves Fans Breathless in Figure-Hugging Dress

more
fashion
  • Food & Drink
  • Recipes
Chaiiwala opens UK's 1st Indian Drive-thru f

Chaiiwala opens UK’s 1st Indian Drive-thru

10 Unhealthy Oils to avoid for Cooking

How Time-Restricted Eating helps Your Diet f

How ‘Time-Restricted Eating’ helps Your Diet

Indian Restaurant Owner hits back at Customer f

Indian Restaurant Owner hits back at Customer

Variations of Khichdi around India f

7 Variations of Khichdi found in India

more
food
  • Health & Fitness
  • Beauty & Grooming
  • Relationships & Sex
30 Top Budget Beauty Buys under £20 - f

30 Top Budget Beauty Buys under £20

Samantha Ruth Prabhu flaunts her new Hairdo - f

Samantha Ruth Prabhu flaunts her new Hairdo

Everything You Need to Know about Dip Powder Manicures - f-2

Everything You Need to Know about Dip Powder Manicures

ADHD and Women The Diagnosis Gap - f

ADHD and Women: The Diagnosis Gap

Divita Rai turns heads in Golden Ensemble at Miss Universe f

Divita Rai turns heads in Golden Ensemble at Miss Universe

more
health &
beauty
  • Music
  • Dance
AP Dhillon wows Fans at Lollapalooza in Mumbai f

AP Dhillon wows Fans at Lollapalooza in Mumbai

5 Best Punjabi Albums Releasing in 2023

5 Best Punjabi Albums Releasing in 2023

'Naatu Naatu' composer MM Keeravani honoured with Padma Shri - f

‘Naatu Naatu’ composer MM Keeravani honoured with Padma Shri

The Urban Music Awards 2023 Nominees f

The Urban Music Awards 2023 Nominees

7 Popular Styles of Music Loved by British Asians

7 Popular Styles of Music Loved by British Asians

more
music &
dance
  • South Asian
  • UK & World
Premier League 22/23 Relegation: Who's in Most Danger?

Premier League 22/23: Who’s Getting Relegated?

What does Marcus Rashford’s Goal Celebration Mean f

What does Marcus Rashford’s Goal Celebration Mean?

Sania Mirza bids Farewell to Grand Slam Tennis Career f

Sania Mirza bids Farewell to Grand Slam Tennis Career

Sikh Footballer welcomes FA Rule Update after Head Covering Row f

Sikh Footballer welcomes FA Rule Update after Head Covering Row

IPL Team Rights sold for £465m f

Women’s IPL Team Rights sold for £465m

more
sports
  • Sexual
  • Cultural
Why is Reporting Rape Difficult for South Asian Women?

Why is Reporting Rape Difficult for South Asian Women?

Why are more British Asians becoming Sex Workers

Why are more British Asians becoming Sex Workers?

5 Organisations to help with Gambling Addiction

5 Organisations to help with Gambling Addiction

Is it Racist to call a Desi Woman ‘Exotic’ - f

Is it Racist to call a Desi Woman ‘Exotic’?

Why are Indian Couples Choosing Not to have Children?

Why are Indian Couples Choosing Not to have Children?

more
taboo
  • Technology & Gaming
  • Lifestyle
Armaan Malik’s Pregnant Wives get into Heated Fight f

Armaan Malik’s Pregnant Wives get into Heated Fight

10 Top UK Getaways for Valentine’s Day

10 Top Features of Hogwarts Legacy

Is Amazon Fresh the future of Supermarkets f

Is Amazon Fresh the future of Supermarkets?

How do OpenAI's GPT and ChatGPT differ f

How do OpenAI’s GPT and ChatGPT differ?

more
trends
  • Home
  • Videos
  • Jobs
  • Arts
  • About DESIblitz
  • DESIblitz Team
  • Disclaimer
  • Privacy Policy
  • Advertise with Us
  • Contact Us
  • Shop
Close

Filter your search

Search

More Results
Close

Trends > Technology & Gaming


Apple unveils iPhone SE targeting India

Apple has announced its new iPhone SE smartphone which is specifically targeting the Indian market with a lower price tag.

March 22, 2016
iPhone SE

By


TwitterFacebookPinterestRedditWhatsApp

"The era of making (high) profits on superior hardware is a thing of the past."

Apple at its conference in San Francisco unveiled the new iPhone SE, its cheapest iPhone model to date.

Apple iPhone SE smartphone launched in March 2016, looks very similar to the iPhone 5s. It is the smallest smartphone in Apple’s current lineup.

This new smartphone aims to meet the demand both for a smaller screen and cheaper priced iPhone.

It comes with a 4.00-inch touchscreen display with a resolution of 640 pixels by 1136 pixels at a PPI of 326 pixels per inch, and comes in two storage options: 16GB and 64GB.

Technically, the iPhone SE features the iPhone 6s’ Apple A9 SoC and M9 motion coprocessor.

The camera is 12-megapixel iSight with 4K video support, allowing photos on par with the iPhone 6s.

Other features include Bluetooth 4.2, improved Wi-Fi and LTE, Apple Pay support with a Touch ID fingerprint sensor and new microphones.

It comes with the colour variants introduced with the iPhone 6s – including Rose Gold. It also features more rounded edges on the top and bottom panels, more like the iPhone 6 than the iPhone 5s.

In the US, the iPhone SE 16GB model is priced at $399. The starting price for the in India will be Rs. 30,000 and orders can be placed from early April 2016.

New accessories for the phone were also released such as leather cases in Black and Midnight Blue.

Related Reads

  • Apple to manufacture iPhone 13 in India
  • Apple begins iPhone 14 Production in India
  • Everything You Need to Know about the Apple iPhone 14

iPhone SE models

With the new more affordable iPhone, India is being seen as an emerging market for its Apple products.

Apple’s CEO Tim Cook has expressed interest in India as one of the most important growth areas for the company in the coming decade.

Plans are in place to bring Apple’s iStore to India and investment of $25 million into the first R&D centre to be located in Hyderabad.

In January 2016, a 76% growth was reported by Apple in iPhone sales in India for the quarter ending December 2015.

Apple had shipped approximately 800,000 iPhones to India in this quarter, its best-ever, helping it take India shipments for calendar year 2015 to 1.7 million units. stated Counterpoint Research in their report for this period.

India is the second-largest smartphone market in the world after China.

Faisal Kawoosa of CyberMedia Research, said:

“Only two to three years ago, iPhone sales would be not more than 5-6 lakh units per quarter. The jump in 2015 has been dramatic, prompting the company to rejig its India strategy, which the firm now realises cannot be divorced from price.”

There is no doubt that Apple felt that it had to meet rival smartphone makers head-to-head last year with the iPhone 6s series by offering aggressive discounts and flexible pricing.

Kawoosa added:

“I will be watching the SE launch closely, since it will determine the way forward for most of us in the future. If Apple chooses to go for masses then it will confirm what has been evident for a long time now that the company is aiming for pole position in India.”

Atul Jain, of LeEco India said:

“The era of making (high) profits on superior hardware is a thing of the past. Price rationalisation is on the cards.”

With Android having the largest share, Samsung has been lowering prices of it models in India.

Samsung India’s Director of Product Marketing, Manu Sharma, indicated that the price reduction was targeted to sell more handsets and beat competition.

iPhone SE Size

Apple are completely aware that that without bringing prices down, there is very little chance for the company to get a foothold into India’s growing market.

By December 2015, Apple’s market share in the top 30 cities in India was 4.6%, whilst in lower tier cities, it was only 2.8%, according to an IDC report.

So, can this new iPhone SE make the mark Apple want in India? It does provide everything the Apple brand offers with but with a lower price tag.

But is it enough to entice the Indian buyer to switch from other well-known manufacturers in the country?

This the question that shall be answered once the new iPhone SE is tried and tested by the agile Indian users who are more than aware of what technology can and cannot provide for their hard-earned money.


TwitterFacebookPinterestRedditWhatsApp
Amit Malhotra
Amit Malhotra
Amit enjoys creative challenges and uses writing as a tool for revelation. He has major interest in news, current affairs, trends and cinema. He likes the quote: "Nothing in fine print is ever good news."
PS4 and Xbox One to get Hardware Upgrades?
First Samsung Foldable Smartphone to Launch in 2016?

Related Reads

  • Related Reads

    • Apple to manufacture iPhone 13 in India
      Apple to manufacture iPhone 13 in India
    • Apple begins iPhone 14 Production in India
      Apple begins iPhone 14 Production in India
    • Everything You Need to Know about the Apple iPhone 14
      Everything You Need to Know about the Apple iPhone 14
    • Apple unveils Gender Diverse emojis
      Apple unveils Gender Diverse emojis
    • Apple unveils 70 New Emojis for World Emoji Day
      Apple unveils 70 New Emojis for World Emoji Day
    • British Asian man targeting Elders Jailed for Fraud
      British Asian man targeting Elders Jailed for Fraud


What's New

  • Armaan Malik’s Pregnant Wives get into Heated Fight f

    Armaan Malik’s Pregnant Wives get into Heated Fight

  • 10 Top UK Getaways for Valentine’s Day

  • 10 Top Features of Hogwarts Legacy

  • Is Amazon Fresh the future of Supermarkets f

    Is Amazon Fresh the future of Supermarkets?

  • How do OpenAI's GPT and ChatGPT differ f

    How do OpenAI’s GPT and ChatGPT differ?

MORE

Popular

  • Trends

    10 Best Electric Vehicles set to Launch in 2023

  • Trends

    7 Luxury Cars launching in India in 2023

  • Trends

    10 Top Features of Hogwarts Legacy

  • Armaan Malik’s Pregnant Wives get into Heated Fight f
    Trends

    Armaan Malik’s Pregnant Wives get into Heated Fight

  • Is Amazon Fresh the future of Supermarkets f
    Trends

    Is Amazon Fresh the future of Supermarkets?

  • How do OpenAI's GPT and ChatGPT differ f
    Trends

    How do OpenAI's GPT and ChatGPT differ?

  • Is Radiator Sludge increasing Heating Bills by 25% f
    Trends

    Is Radiator Sludge increasing Heating Bills by 25%?

  • Trends

    10 Top UK Getaways for Valentine's Day

  • Trending

  • "Quoted"

    • SRK’s ‘Ask me anything’ creates a Storm on Twitter f
      “30 saal ki mehnat mein padega.”

      SRK’s ‘Ask me anything’ creates a Storm on Twitter

  • Polls

    Have Indian Paparazzi Gone too Far?

    View Results

    Loading ... Loading ...
    • Polls Archive
  • Top Middle Bottom
    What's New Popular Trending
    Close
    Scroll To

    RECENTLY

    • Infosys embroiled in £20m UK Tax Dispute
    • Children aged 9 see Porn Online says Report
    • 10 Bold Photos of Anveshi Jain oozing Sex Appeal
    • Armaan Malik’s Pregnant Wives get into Heated Fight
    • 10 Top UK Getaways for Valentine’s Day

    Socialise with us

    FOR OUR LATEST NEWS, GOSSIP & GUPSHUP

    About Us

    • Contact Us
    • DESIblitz Shop
    • Advertise with Us
    • About DESIblitz
    • DESIblitz Team
    • Terms of Service
    • Disclaimer
    • Privacy Policy

    Copyright © 2008-2023 DESIblitz. DESIblitz is a ® registered trade mark | Email:info@desiblitz.com DMCA.com Protection Status

    en English
    bn Bengalien Englishgu Gujaratihi Hindiit Italianmr Marathipa Punjabisw Swahilita Tamilur Urdu