Now, with their new washing machines, they have built in a "curry mode".
Sick of trying to remove curry stains and always failing? Panasonic India has answered your prayers.
They have launched a new washing machine in India. However, its unique selling point is that it can supposedly remove curry stains!
Panasonic India’s idea behind their brand new creation, entitled the ‘StainMaster’, began from customer complaints. Many customers complained at how they couldn’t fully get rid of curry stains in their clothes. Even after using Panasonic India washing machines.
Now, with their new washing machines, they have built in a “curry mode”. This cycle will ideally remove stubborn curry stains. Priced higher than regular machines, Indians will have to pay Rs. 22,000 (£268 or $330).
With this innovative technology, they aim to “develop products that meet the country’s needs and expand its market reach and market share”.
The StainMaster took two years to develop, as the company focused closely on the right combination of water temperature and flow. They initially began their research by looking at the ingredients of a regular household Indian curry.
They also tested the perfect water temperature and time of wash to see if curry stains would be completely removed. Now with the “curry mode” meeting Panasonic India’s expectations, the StainMaster has launched.
The washing machine also contains five other cycles, including one to remove hair oil. In addition, they created others called “daily saree” and “collar/cuff”.
Panasonic India’s latest invention should be warmly welcomed by the Indian market. According to the BBC, only 10% of households actually own a washing machine. This means that many households only wash clothes by hand.
With the large potential market and the innovative way to remove curry stains, perhaps that 10% will rise soon. Currently, 5,000 StainMasters have been sold. They reportedly expect the number to rise up to 30,000 by March 2018.
Panasonic seems keen to become a huge household in India. Only in December 2016, they announced plans to launch a factory in Haryana. The factory contains production of refrigerators.
No doubt if the StainMaster gains huge success in India, Panasonic should expand it to other countries. They reportedly plan to produce similar washing machines in other Asian countries. However, they are yet to clarify which countries these will be.