"He buys me three kilos of gold..."
Netflix is officially stepping deeper into Desi luxury culture with Desi Bling, a glossy new reality series spotlighting ultra-wealthy Indian expats in Dubai.
The upcoming show is part of Netflix’s India unscripted slate and is already being framed as “Dubai Bling, but Desi”.
Set inside Dubai’s elite Indian social circles, Desi Bling follows TV stars, business dynasties and influencers navigating money, status and social power.
It promises a voyeuristic look at how wealth and image dictate belonging in one of the city’s most exclusive communities.
Netflix confirmed the series for its 2026 lineup, though an exact premiere date has not yet been announced.
A short Season One teaser, running around one minute and 19 seconds, dropped during the “Next on Netflix 2026” India showcase on February 3.
Positioned alongside hits like Dubai Bling and Bling Empire, the series is marketed as a Hindi-language Indian reality show with global streaming reach.
Creators describe it as “high-gloss, high-stakes and unapologetically dramatic”, centring on how money and influence shape social hierarchies.
The teaser opens with the line, “He buys me three kilos of gold,” instantly signalling over-the-top consumerism.
Cast members also speak about being bound by “success and power”, while describing Dubai as a place where excess feels normalised.
At its core, Desi Bling appears to be Netflix’s bid to own the Desi luxury reality space by re-centring the Dubai formula around Indian networks.
Leading the series are Indian television stars Karan Kundrra and Tejasswi Prakash.
The couple acts as audience surrogates, stepping from Indian TV fame into Dubai’s entrenched Desi power circles.
Their journey introduces viewers to billionaire businessmen and legacy families anchoring the show’s wealth narratives.
Rizwan Sajan features prominently, linked to major UAE real-estate interests and presented as one of the most recognisable faces on the cast.
His son, Adel Sajan, represents the next generation of business power.
Satish Sanpal also appears, with coverage frequently highlighting his wealth in the billions of dirhams.
Tabinda Sanpal and Sana Sajan are shown within family, fashion and high-society storylines tied to Dubai’s luxury scene.
Reports describe these families as central to arcs about old money, new wealth and the politics of social access.
Netflix has not confirmed episode numbers or runtimes, though industry watchers expect a marathon-friendly format similar to Dubai Bling and Bling Empire.
Those comparable titles typically run eight to ten episodes, each around 35 to 45 minutes.
Strategically, the series expands Netflix’s Dubai reality universe while narrowing its focus to Indian expats.
It arrives as Desi luxury culture and South Asian wealth gain growing global attention.
Netflix is marketing the show as a bold, glamorous and spicy addition to its lifestyle slate.
For British South Asians and diaspora audiences worldwide, Desi Bling offers a glossy window into how power, money and image collide far beyond the subcontinent.
And with drama promised in every diamond-studded frame, Netflix is clearly betting big on Desi excess in 2026.
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