"It’s an iconic and highly respected beauty destination."
Kay Beauty, the award-winning Indian makeup brand co-founded by Katrina Kaif, has officially entered the UK market.
The highly anticipated launch took place on September 3, 2025, exclusively at Space NK stores and online.
This marks a historic milestone as Kay Beauty becomes the first Indian brand to be featured by Space NK.
The launch introduces 197 carefully curated products across eyes, lips, and face categories.
For many, this is a breakthrough moment for diversity and representation in the UK luxury beauty market, particularly for South Asian complexions.
The brand is celebrated for its philosophy of blending Indian beauty heritage with modern innovation.
Each product is designed with performance-led, skin-friendly formulas enriched with ingredients like chamomile, marula oil, ceramides, lychee extract, avocado butter, and hyaluronic acid.
Kay Beauty products are cruelty-free and formulated to provide long-lasting wear, hydration, and inclusivity across skin tones.
Among the standout products is the Hydra Crème Lipstick, available in 16 shades and infused with hyaluronic acid and Moroccan oil.
The Hydrating Foundation arrives in 20 shades tailored to undertones often overlooked in mainstream beauty.
The Velvet Crème Blush delivers a cream-to-powder finish enriched with green tea extract, while the 24HR Coloured Matte Kajal offers bold pigmentation in versatile finishes.
Additional highlights include the Hydrating Lip Oil, EyeKanvas Discover Eyeshadow Palette, and Illuminating Liquid Luminizer.
Customers can now purchase the collection at select Space NK stores across the UK and online.
The launch not only strengthens Kay Beauty’s global ambitions but also reaffirms the importance of representation in beauty retail.
Reflecting on the milestone, Katrina Kaif said:
“Kay Beauty celebrates the transformative power of beauty, encouraging self-expression and empowering people to feel confident in their own unique identity.
“The brand grew from my personal journey, both as an actor and as someone who wanted to build a space where beauty feels approachable rather than intimidating – a space that inspires self-expression and where individuality is embraced.”
She added: “Launching with Space NK marks a significant milestone.
“It’s an iconic and highly respected beauty destination, and to be the first Indian brand on their shelves makes this moment incredibly meaningful.
“With the UK’s vibrant South Asian community and strong beauty culture, this is a powerful opportunity to connect with a global community that shares our values.
“We’re excited to share our skin-loving, high-performance formulas, and to continue championing inclusivity and the message at the heart of our brand: #ItsKayToBeYou and #MakeupThatKares.”
Adwaita Nayar, Co-Founder of Nykaa and CEO of Nykaa Fashion, also emphasised the wider significance:
“The launch of Kay Beauty in the UK is more than just a brand milestone.”
“It marks the beginning of a new chapter for Indian consumer brands with global ambitions.
“Nykaa has been a pioneer in India’s beauty retail revolution, serving over 45 million consumers by understanding their needs and aspirations.
“Kay Beauty, one of our most-loved owned brands, stands as a clear example of our vision – to build high-performance Indian brands that confidently compete on the global stage.”
The UK launch solidifies Kay Beauty’s reputation as more than a celebrity label, establishing it as a trailblazing brand that champions inclusivity while proudly carrying Indian beauty to international shelves.
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