"we hope to equip and empower women in India"
Dating app Bumble has introduced a new set of ‘Interest Badges’ to its users.
The Badges allow people using Bumble to share details of their personalities in an easy way, offering an easier approach to dating.
Users can select up to five Badges from more than 150 different interests. Some of the Badges available include sports, creative hobbies, films and books.
The dating and social networking app also allow its users to showcase their values and traits on their profiles.
As well as this, users have the opportunity to express their support for various social causes.
Many dating apps offer filters in order to help their users find love. However, Bumble now has more to offer with a large number of Badges to choose from.
Speaking about the new Badges, Priti Joshi, Bumble’s Vice President of Global Strategy and Operations, said:
“As a platform that’s rooted in kindness, equality, and inclusivity, we encourage our community to be their most authentic self when making connections on Bumble.
“As single Indians navigate this new world of dating, we hope that the expanded selection of Badges helps people start more meaningful conversations and forge deeper connections.”
Bumble’s new Badges come shortly after the dating platform conducted a nationwide survey.
The research showed that Indian women are ready to make more empowered dating choices.
Therefore, Bumble’s new Badges offer Indian women a simpler way to navigate the dating world.
Bumble’s research also found that 83% of Indian women experience online harassment.
As well as this, 59% of the women surveyed said that they felt unsafe while dating.
In an attempt to make Indian women feel more secure when dating, Bumble began to ban users for body shaming in January 2021.
The app also launched a new initiative in March 2021 called ‘Stand for Safety’.
Speaking of Bumble’s initiative, Priti Joshi said:
“Through Bumble’s Stands for Satefy initiative, we hope to equip and empower women in India with crucial information to understand and recognise, prevent and fight digital abuse.
“We are happy to collaborate with Safecity who has been doing incredible work on creating safer spaces for women worldwide.
“We will continue to demonstrate our commitment to creating safer, healthy relationships on our platform and in our communities.”
Seventy per cent of the Indian women who participated in Bumble’s survey believe that cyberbullying has increased since the Covid-19 lockdown came in 2020.
In partnership with Safecity, Bumble released a safety guide to help Indian women identify and prevent digital abuse.
Through the ‘Stand for Safety’ initiative, Bumble demonstrates a zero-tolerance policy for cyberbullying and hate of any kind.