people are moving beyond casual relationships
More Indian women look for emotional attachment from online dating than men, according to a new report.
The report comes from Indian online dating platform QuackQuack, who claim to have over 12 million users.
According to QuackQuack’s report, 73% of Indian women prioritise emotional attachment over a physical connection.
This statistic is in comparison to 55% of Indian men.
Therefore, the report shows that more people are moving beyond casual relationships, and are using online dating apps to look for an emotional connection.
Overall, the findings show that the majority of people do not think a virtual date is enough to decide on a partner.
As a result of this, Indian dating app users in the 21-30 age group prefer meeting people in person.
However, the report also showed that 46% of users below the age of 20 would rather date virtually.
In a statement, QuackQuack founder Ravi Mittal said:
“The dating behaviour of millennials and Gen Z has evolved, more so with the advent of online dating and also, pandemic.
“Longer chat conversations, meeting over a movie/series or Netflix are some of the common dating trends.”
QuackQuack’s report also highlights what people find most irritating while talking to someone on a dating app or website.
The majority of online daters agree that “not getting a response from the person you expected” is the most irritating part of using dating apps.
Also, 76% of male online daters feel meeting new people is the best way to get over a toxic relationship. This is compared with 57% of Indian women.
Due to the popularity of online dating apps, India’s dating scene has rapidly evolved.
Global brands such as Tinder were among the first to enter the online dating space in India.
However, homegrown companies such as QuackQuack now make up around 50% of the market share.
By positioning themselves to fit within societal norms, Indian-based brands have gained an edge over their international competitors.
This provides a magnitude of potential for continued growth within India’s dating app industry.
In 2020, India’s dating app industry clocked record growth due to the outbreak of Covid-19.
The pandemic means that social interactions are at a minimum, with online connections now at the forefront.
With mobile interactions now the norm, the wide variety of options for matches with similar interests has only increased its popularity in India.