Searches and app downloads for dating went hand in hand in 2016.
A new study reveals over 50% of Indians use online dating apps. The study also found a 53% increase in downloads of dating apps. These findings came from a recent study carried out by Google.
However, surprisingly Indians did not just use the apps for online dating. The report states that these apps were also used to plan weddings.
The finding showed that customer interest in wedding affiliated categories increased by 30%. Such categories included “photographers”, “wedding planning” and “bridal wear”.
It appears that boosts in online dating is also influencing the online wedding market. Now, expectations for online weddings are doubling. This means the Indian wedding market can expect an increase from Rs. 492 crores (£6 million) to Rs. 1,197 crores (£15 million) by 2020.
This reflects India’s position as one of the “largest internet and smartphones economy” for its citizens. Google India’s Vice President, Rajan Anandan, said:
“2016 will be remembered as a transformational year for India. India emerged as the second largest Internet and smartphone economy in the world — with over 350 million connected citizens and 220 million smartphone users.”
These outstanding figures in the report result from one reason. Anandan pointed to “affordable access to high-speed Internet turbo-charged appetites”. This has not just increased appetites but also unlocked “a new online world” for Internet users.
In addition, searches and app downloads for dating went hand in hand in 2016. The study also found an increase in beauty searches.
2016 saw a 77% rise in purchases for apparels and 62% rise in purchases for beauty products for women. They also found a 43% increase in “grooming tips” for men.
These figures highlight that wider accessibility is helping Indians. Beauty products and apparel are being bought. Online dating is increasing.
Videos about beauty have also seen a large rise in viewership. All this suggests that a desire for greater connection remains present. Indians are embracing online dating, and it is also embracing them.
However, this should not come as a surprise. Indian men and women ventured into online dating in 2012. Yet their ability to connect with others was hampered. Slow connections, power cuts and less online appeal.
But improved connectivity has changed this, leading to greater access and willingness from users.
Online dating is still a burgeoning field in India. Its growth in the past year has many causes. It may increase, as Internet access grows.