Many drugstore brands are stepping up their game.
The beauty industry is experiencing a dupe revolution, with affordable alternatives to high-end makeup products becoming more popular than ever.
Beauty enthusiasts are constantly on the lookout for budget-friendly products that rival their luxury counterparts in quality and performance.
This trend has been fuelled by social media, where influencers and beauty experts share their latest discoveries, making dupes a viral sensation.
Platforms like TikTok have played a major role in showcasing these comparisons, often proving that you do not need to splurge to achieve flawless results.
Beyond social media, economic factors have also contributed to the rise of dupes.
With the increasing cost of living, consumers are prioritising affordability without compromising on quality.
Many drugstore brands are stepping up their game, offering innovative formulas that mimic the effects of high-end products.
This shift reflects a growing demand for accessible beauty solutions, making dupes a permanent fixture in the industry.
Glossy Perfection
Fenty Beauty’s Gloss Bomb in Fenty Glow is a cult favourite, known for its luscious shine and universally flattering rosy brown tint.
However, Maybelline’s Lifter Gloss in Topaz offers a remarkably similar effect at a fraction of the price.
Both products provide high-shine finishes with hydrating ingredients, ensuring a comfortable, non-sticky feel.
While Fenty’s formula boasts an enriched shea butter base, Maybelline’s version includes hyaluronic acid for added moisture.
The affordability of the dupe makes it an appealing choice for those seeking luxurious-looking lips without the premium price tag.
Flawless Finishing
The Laura Mercier Translucent Loose Powder is a staple in many makeup routines, praised for its ability to blur imperfections and set makeup seamlessly.
For those seeking a more budget-conscious alternative, the Kay Beauty HD Setting Loose Powder delivers comparable results.
Both products help reduce the appearance of fine lines and uneven textures, offering a soft-focus finish.
While Laura Mercier’s powder has a silky consistency, Kay Beauty’s version is finely milled to prevent cakiness.
This dupe is a testament to how drugstore brands are refining their formulas to meet professional standards.
Blushing Beauty
NARS Orgasm Blush is renowned for its peachy pink hue with a subtle shimmer that suits various skin tones.
However, Flower Beauty’s Flower Pots Powder Blush in Warm Hibiscus is a near-identical alternative.
Both blushes provide a radiant, natural-looking flush with a buildable formula that blends effortlessly.
While NARS’ version has a slightly more refined shimmer, Flower Beauty’s blush delivers a similarly luminous effect at a more accessible price.
This dupe proves that achieving a high-end glow does not have to break the bank.
Concealing Like a Pro
Tarte’s Shape Tape Concealer has gained a reputation for its full coverage and long-lasting matte finish.
However, both L’Oreal Infallible Full Wear Concealer and e.l.f. 16HR Camo Concealer offer strikingly similar performance.
These drugstore alternatives provide high coverage, effectively concealing blemishes and dark circles without creasing.
While Tarte’s formula contains nourishing ingredients, the affordability of L’Oreal and e.l.f. makes them attractive choices for makeup lovers looking to save without sacrificing quality.
Radiant Glow
Rare Beauty’s Positive Light Liquid Luminizer in Enchant is a go-to for those seeking a soft pink glow.
The Swiss Beauty Drop And Glow Liquid Highlighter in Light Pink serves as a worthy dupe, offering a similar buildable radiance.
Both products blend seamlessly into the skin, creating a dewy finish without appearing overly glittery.
Rare Beauty’s version boasts a slightly more refined formula, but Swiss Beauty’s alternative achieves a comparable effect at a lower price.
This dupe is perfect for those who want to achieve a luminous complexion on a budget.
Setting the Standard
Urban Decay’s All Nighter Setting Spray is a holy grail product known for its ability to lock makeup in place for hours.
The e.l.f. Stay All Night Setting Mist offers a budget-friendly alternative, providing similar longevity and a lightweight feel.
Both sprays ensure that makeup remains intact, even in humid conditions, preventing smudging and fading.
While Urban Decay’s version has a slightly finer mist, e.l.f.’s formula delivers a near-identical finish at a more affordable price.
Lengthening Lashes
Glossier’s Lash Slick Mascara is favoured for its lengthening effect and water-resistant formula.
However, Wet n Wild’s Mega Length Mascara delivers comparable results, offering defined lashes with a natural finish.
Both mascaras feature a slim brush that evenly coats each lash, creating a clump-free effect.
While Glossier’s formula includes conditioning ingredients, Wet n Wild’s budget-friendly alternative proves that great lashes do not require a luxury price tag.
Lip Kit for Less
Kylie Cosmetics’ Lip Kit has gained a cult following, but Aldi’s Lacura Lip Kit has emerged as a strikingly similar dupe.
Offering nearly identical shades and a long-lasting matte finish, Aldi’s version provides a high-end look without the hefty price.
While Kylie’s formula may be slightly more pigmented, the affordability of the dupe makes it a highly appealing option for those who love a bold lip without the premium cost.
Why Dupes are Here to Stay
The surge in beauty dupes is not merely a passing trend but a reflection of consumer priorities shifting towards affordability and accessibility.
Social media continues to drive awareness, with beauty influencers showcasing side-by-side comparisons that highlight the effectiveness of these alternatives.
Additionally, economic concerns mean that more people are looking for high-quality products that fit within a tighter budget.
Brands are taking note, with drugstore companies investing in improved formulations to compete with high-end names.
As a result, the beauty industry is becoming more inclusive, ensuring that premium makeup looks are attainable for everyone.
With dupes offering impressive performance at lower price points, this movement is set to shape the future of beauty for years to come.