"The range of shades is incredibly diverse."
In the world of cosmetics, inclusivity has become more than just a buzzword; it’s a movement toward embracing diversity in all its forms.
Founded in February 2019, by Selena Gomez, Rare Beauty emerged as a beacon of change in the industry.
On February 4, 2020, Gomez officially introduced her brainchild to the world via social media, unveiling a vision that went far beyond makeup.
Rare Beauty, as she passionately conveyed, wasn’t just about cosmetics; it encapsulated an entire lifestyle.
In her words, it was about how individuals perceive themselves rather than how others view them.
Gomez’s heartfelt message was clear: “You are not defined by a photo, a like, or a comment.”
In an interview with Allure, she emphasised that Rare Beauty was as much about mental health as it was about cosmetics.
As we explore the question of whether Selena Gomez’s ‘Rare Beauty’ is brown girl-friendly, we must delve into the brand’s ethos, its product offerings, and its impact on beauty and beyond.
A Foundation for Every Hue
A makeup line’s inclusivity is often judged by the breadth of its foundation range, and Rare Beauty has risen to the occasion.
It boasts an extensive spectrum of shades that caters to a diverse array of skin tones, from the fairest to the deepest complexions.
Rare Beauty’s commitment to inclusivity shines through in its meticulously crafted foundation collection.
Sanjana, a devoted makeup enthusiast hailing from Mumbai, enthusiastically shares her experience:
“Rare Beauty’s foundation shade range is nothing short of remarkable.
“In my quest for the perfect match for my medium-deep skin tone, I discovered the Liquid Touch Weightless Foundation, and it has been a game-changer.
“The way it seamlessly blends, feeling weightless all day long, gives me a natural and flawless look.
“What’s truly exceptional is that it doesn’t oxidise, maintaining its true colour throughout the day—a common concern for those with brown skin tones.”
Eyeshadows that Truly Shine
Rare Beauty’s eyeshadow products have also taken the beauty community by storm, captivating the hearts of makeup enthusiasts worldwide.
For South Asian individuals seeking vibrant, long-lasting eyeshadows that harmonise flawlessly with their melanin-rich skin, Rare Beauty offers a compelling solution.
The brand’s Stay Vulnerable Liquid Eyeshadows have become a celebrated choice, renowned for their striking pigmentation and dazzling finishes.
Rajinder, a makeup aficionado from Birmingham, enthusiastically shares her impressions:
“Rare Beauty’s Stay Vulnerable Liquid Eyeshadows are fantastic.
“The eyeshadows are available in an array of shades that make my eyes pop with captivating brilliance.
“I appreciate the inclusivity of their shade range, with warm tones that beautifully complement my skin.”
Lip Products that Command Attention
Rare Beauty understands that lips are a canvas for self-expression, and they have mastered the art of delivering lip products that make a statement.
Their lip offerings have earned acclaim for their impressive shade range and exceptional formula.
Among their remarkable lip products, the Matte Lip Creams stand out, presenting a curated selection of both bold and understated hues.
Ayesha, a passionate beauty enthusiast hailing from Karachi, Pakistan, enthusiastically shares her lip journey with Rare Beauty:
“I have a soft spot for lip products, and the Rare Beauty Matte Lip Creams are a dream come true for me.
“The range of shades is incredibly diverse, ensuring there’s something for every mood and occasion.
“’Inspire,’ in particular, has become my go-to red. I love it because it doesn’t leave my lips feeling parched.”
Brow Beauty for All
Achieving the perfect brows can be a struggle for many, especially those with thicker, coarser brow hair.
Rare Beauty offers brow products that cater to this diversity.
The Brow Harmony Pencils are a standout choice, offering a two-in-one solution for brow grooming.
Yasmin, a brow perfectionist from Coventry, weighs in:
“Rare Beauty’s Brow Harmony Pencils are a lifesaver. They offer both a pencil and a gel in one, which helps tame my unruly brows.
“The shades are also versatile, making it a great match for South Asian girls.
“The gel helps set my brows in place all day, which is crucial in the summer.”
Inclusivity in the beauty industry is not just a trend; it’s a necessity.
Rare Beauty has taken commendable steps towards catering to a diverse audience, including South Asian individuals with various skin tones and beauty preferences.
In the quest for makeup that enhances the beauty of South Asian individuals, Rare Beauty is certainly a contender.
While individual experiences may vary, the consensus is that this brand has made strides in being brown girl-friendly.
So, if you’re a brown beauty looking for makeup that celebrates your unique skin tone and type, don’t be afraid to give Rare Beauty a try.
After all, beauty knows no bounds, and makeup should empower and embrace every shade and hue.
Rare Beauty’s commitment to inclusivity makes it a promising choice for individuals of all backgrounds.