“The film has won over audiences"
Salman Khan’s new film, Radhe: Your Most Wanted Bhai, is the most-watched film just one day after its release.
The action thriller, released on Thursday, May 13, 2021, broke records with 4.2 million views across multiple platforms.
Radhe has received a wealth of positive responses from both theatres overseas and streaming platforms since its release.
Due to the millions of viewers, servers crashed, making it an Eid blockbuster.
Over the moon with the success of Radhe, Salman Khan took to Instagram to thank his fans for making the film the most-watched on day one.
Uploading a poster for the film on Saturday, May 15, 2021, Khan captioned the post:
“Wishing ev1 a v Happy Eid. Thank u all for the wonderful return gift by making Radhe the most watched film on day 1.
“The film industry would not survive without your love n support. Thank u.”
Messages of congratulations poured into the comments section, praising both Radhe and Salman Khan for the achievement.
One said: “Radhe all-time blockbuster.”
“HISTORY made by RADHE on the OTT PLATFORM, the biggest megastar of Indian cinema, Salman Khan”
A third said:
“Super movie more power to you sir, Eid Mubarak stay healthy my hero.”
Speaking of Radhe’s success, Shariq Patel, CEO of Zee Studios said:
“The film has won over audiences and through this unique and never seen before distribution strategy we could ensure the widest possible ‘opportunity to see’ this high-on-entertainment, quintessential Salman Khan movie at a place and time of audiences’ choice.
“With unprecedented circumstances comes the responsibility to make innovative choices that will pave the way for future business models and Zee is at the forefront of it.”
The day before Radhe’s release, Salman Khan urged his fans to watch his new film on the official pay-per-view platform when it released on Thursday, May 13, 2021.
However, some ignored Khan’s request and leaked Radhe online instead.
As a result, Khan has issued a warning to the culprits, saying that they will be in trouble with the Cyber Cell for piracy.
— Salman Khan (@BeingSalmanKhan) May 15, 2021
In a tweet from Saturday, May 15, 2021, Khan said:
“We offered you to watch our film Radhe at a reasonable price of INR 249 (£2.40) per view.
“In spite of that, pirated sites are streaming Radhe illegally which is a serious crime.
“Cyber Cell is taking action against all these illegal pirated sites. Please don’t participate in piracy or the cyber cell will take action against you as well.
“Please understand you will get into a lot of trouble with the cyber cell.”
Radhe collected £4.7 million on its first day of release, and just over £4 million on the second day.
According to Box Office India, the cumulative two-day collection of Radhe stands at a staggering £9 million.
An Official Complaint
Zee Entertainment Enterprises (ZEE) has now filed an official complaint at the Cyber Cell, in relation to the pirated version of Radhe.
This version of the film has been circulating across the likes of WhatsApp and Telegram.
Officials are currently tracing the phone numbers involved.
ZEE has appealed to the public, asking for their support in bringing an end to piracy, not just for Radhe but for all sorts of content.
In a statement, ZEE said: “Films create livelihood, employment and a source of income for millions of people working for the industry.
“Piracy being the biggest threat to the entertainment industry, curbs down this source of livelihood.
“Films also contribute to the economy with the taxes paid to the Government.
“People engaged in spreading the illegal version of the film, are not just embracing piracy, but are also negatively impacting the growth of the industry and the livelihoods of the people working for it round the clock.
“The appeal is being made to all the responsible citizens, asking them to say no to piracy and to consume entertainment or information content only through official platforms.”