The runway saw a great eclectic mix of formal, high-street fashion from both established and new brands.
Telenor Fashion Pakistan Week (#TFPW) is the biggest fashion event on Pakistan’s social calendar.
The four-day event saw the likes of Pakistan’s top designers present their best Spring/Summer collections for 2015.
In partnership with HUM TV, #TFPW featured Maybelline New York as official make-up partner. The popular beauty brand is also proudly celebrating 100 years.
#TFPW launched in style in Karachi on March 31, 2015. The runway saw a great eclectic mix of formal, high-street fashion from both established and new brands. See all the highlights from the four days.
Day 1
Designers ~ Nida Azwer, Lala Textiles, Sania Maskatiya, FNK Asia, Madiha Raza and Sadaf Malaterre
Opening Day 1 was Nida Azwer, whose ‘French Trellis’ collection took on vintage and classic sleek silhouettes, but using shorter hemlines and edgier cuts to suit the spring/summer season. She combined sheer fabrics with embroidery and print.
New talent from some of Pakistan’s prestigious fashion schools also had the unique opportunity to showcase their talent to a global audience.
The Bank Al Falah Rising Talent show saw the likes of Shehza Azhar, Momal Zia, Rimsha Shakir, and Hasan Riaz. There was a diverse range of 8os inspired prints alongside multiple textures including suede and denim.
Big fashion retailer, Lala Textiles launched their collection titled, ‘Electric Summer’. Wish splashes of colour, fine cottons and delicate embroidery, the outfits were a great hit on the runway.
Sana Maskatiya’s intricate collection celebrated those ‘unsung heroes’ behind the stunning designs that make Pakistani fashion so special. Outfits were mixture of prints and embellishments, created using stunning fusion cuts.
Madiha Raza who notably won top designer at Maybelline New York Millennial Fashion in Karachi in Autumn 2014 stunned with her ‘Spring Myth’ collection while FNK Asia’s ‘Freedom’ collection was inspired by feminine confidence and empowerment.
Day 2
Designers ~ Amir Adnan, Sanam Chaudri, Jafferjees, Abdul Samad, Zaheer Abbas, Caanchi & Lugari, Gul Ahmed and Fahad Hussayn
The second day of TFPW proved just as memorable. Amir Adnan wowed audience with his menswear that was a playful nod to Iranian-inspired fashion with his ‘Shah Zadeh’ collection which brings out the ‘Shah in Every Man’.
Sanam Chaudri’s wedding collection used silk and beaten ‘nakshi’ embroidery. It featured youthful and fresh wedding wear with crop tops and asymmetric tunics. Her collection truly signifies the modern woman who is still in touch with her cultural roots.
Abdul Samad presented ‘Uptown Funk’ which featured monochrome and bold colour blocking with aqua, tangerine and emerald. The menswear was a contemporary breath of fresh air which played with lighter fabrics like linen.
Zaheer Abbas showed off his ‘Primavera’ collection which saw organza, silk and chiffon covered in embroidery and ‘manipulated’ to represent Spring.
Fahad Hussayn experimented with Eastern contemporary couture with his ‘Dominionatrix Decoded’ collection which played on his love of gothic and mythical fashion. His expertise in embroidery showed through stunning outfits of dresses, gowns and jumpsuits.
Day 3
Designers ~ Body Focus Museum, Levis, Somal Halepoto, YBQ, Wardha Saleem, Sania Maskatiya for Al-Karam, Inaaya and HSY
CEO of the Fashion Pakistan Council, Wardha Saleem flaunted her collection, ‘The Lotus Song’. It saw stunning pastel colours of ice blue and sage green on Indonesian Ikat and ancient sub-continental Madhubani art forms.
Naushaba Brohi’s Inaaya label featured authentic Sindh embellishments. YBQ also drew on Sindh-inspired art, and in particular paid homage to the Sufi’s Lal Shahbaz Qalandar, Shah Abdul Latif Bhittai and Sachal Sarmast. His collection emotes feelings of rage and peace through the use of red, black and white.
Body Focus by Iman Ahmed’s ‘Sartorial Philology and the New Nomads’ turned fashion trends on their head, and her outfits ‘use ancient techniques to render the fabric, and hence the garment, imperfectly perfect’.
Menswear connoisseur, HSY presented his ‘Hi-Octane’ collection which he described as ‘ultimate power suiting, tailored to perfection’. His outfits are perfect for the chic and sophisticated groom.
Day 4
Designers ~ Sonya Battla, Rizwanullah for Fifth Element Swarovski, Daaman, Zara Shahjahan, Deepak Perwani, Aamna Aqeel and Shamaeel Ansari
Zara Shahjahan’s whimsical luxury pret collection saw tribal prints with bursts of colour. A keen passion for floral handpainted prints and ethnic embroidery, she described her collection as ‘free-spirited’ and ‘fun’.
Deepak Perwani’s womenswear collection was titled, ‘La Dolce Vita’ which is a playful take on springtime romance and vintage styles. The outfits featured bold accents, silhouettes and jewelled beading with soft floral prints.
Shamaeel Ansari used ancient Turkish carpet art, Hali as inspiration. Tassels, opulent detail-ing and bronze embroidery covered the modern designed silhouettes.
Aamna Aqeel’s collection was inspired by Baroque from 17th and 18th century. Titled the ‘Romancing The Lines’, it used traditional kora-dabka embroidery with fusion cuts like cigarette pants, flowy capes and chiffon jackets.
A true highlight for the Pakistan fashion scene, the Spring/Summer 2015 Telenor Fashion Pakistan Week played with Eastern styles and fusion cuts and silhouettes perfect for the coming seasons.
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