she has helped challenge and change the portrayal of women.
The queen of Indian television, Ekta Kapoor has been hailed as the ‘czarina’ of the entertainment industry as she helped create over 100 characters in Indian drama.
A ‘czarina’ connotes to the concept of a female ruler and is derived from Russian origin. In this instance, Ekta is the ‘czarina’ of content in television, film and production.
Her most popular hits were those with female protagonists, showing how women have the potential to overcome all difficulties.
Ekta, as a powerful woman herself, was able to successfully portray female leads in a strong, dignified and compassionate manner.
One of her most iconic characters was Tulsi Virani (Smriti Irani) from the drama Kyunki Saas Bhi Kabhi Bahu Thi (2000-2008).
This drama was extremely popular amongst audiences. It became the number one show on Indian Television, winning numerous awards.
Ekta changed the scenario in the history of Indian television by focusing on a female lead.
It also allowed Ekta Kapoor to pave way for numerous hits that followed like the four women-centric film Lipstick Under My Burkha (2016).
Ekta’s impress timeline of work is a declaration to how she has helped challenge and change the portrayal of women in society.
Ekta is a pioneer of all three formats: television, films and web series. The ‘czarina’ has left no stone unturned to conquer these formats.
On the film front, Ekta Kapoor produced the film Dream Girl (2019) starring Ayushmann Khurrana.
The film garnered great success at the box office for its unique storyline and stellar performances.
Ekta is also busy with her upcoming shows The Verdict – State vs Nanavati (2020) and Fittrat season 2 (2020) starring Krystle D’Souza.
On the television front, the ‘czarina’ has her drama Kasautii Zindagii Kay 2 (2018-present) starring Erica Fernandes and Parth Samthaan.
Ekta Kapoor is known to begin the name of her dramas with the letter ‘k’. She considers it a good luck charm and it appears to work in her favour.
Kasautii Zindagii Kay 2 is one of the most popular television dramas and continues to uphold the highest TRP (television rating point).
Recently, Ekta completed 25 years of Balaji Production.
It was certainly a moment of great pride and achievement for her. To contribute to this joy, ALT Balaji, a division of Balaji Telefilms has 20 million paid subscribers.
Ekta Kapoor’s successful and admirable career has seen her grow from strength to strength. She continues to deliver strong content and has proved she is worthy of the ‘czarina’ title.
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