"Hence, we have roped in mega superstars"
Anil Kapoor and Ranveer Singh have ventured into multivitamins as they have been named brand ambassadors for Health OK.
Health OK is a brand by Mankind Pharma, one of India’s leading pharmaceutical companies.
The new brand is the solution to modern lifestyle problems with its unique formulations of natural Ginseng and Taurine for maintaining energy, 20 multivitamin and minerals for improving overall health and Vitamin C, D and zinc for added immunity.
Due to busy lifestyles, people tend to ignore their health by skipping meals.
As a result, they look for convenient eating habits leading to tiredness, fatigue and weakness.
These are signs of a lack of nutrients, which can result in a deterioration in overall health.
Health OK intends to address those issues by appointing Ranveer Singh and Anil Kapoor as brand ambassadors.
Combining youth and experience, the two Bollywood stars featured in a Health OK TV advert.
The advert sees the two stars working in an office, with long working hours and a hectic schedule.
However, their energy levels remain the same throughout the day.
Towards the end, the pair reveal that their secret to their energy is Health OK.
On the launch of the new brand, Joy Chatterjee, general manager, sales and marketing, Mankind Pharma, said:
“The reason behind including ‘Health OK’ in the OTC segment was mainly because nowadays the hectic lifestyles that people live, they frequently face issues related to low energy, tiredness and fatigue.
“Our plan to expand our OTC category has been strategically thought out as we constantly strive to provide solutions to our target consumers to better their lifestyle issues.
“Hence, we have roped in mega superstars Anil Kapoor and Ranveer Singh on board for this association for our new category.
“Before entering into this segment, the brand did extensive research to understand the gaps for the need of health supplements and conducted rigorous trials before rolling out the product in the market.
“In the near future, we have rigours plans to strengthen the overall category with existing brands, and additionally expand the products portfolio.”
Anil Kapoor said: “I am delighted to associate with a brand like Mankind Pharma who has been working effectively in making India a self-reliant country.
“With the new product launch, I am excited to represent Health OK to reach the masses.”
Ranveer Singh added: “I am excited to be a part of the brand’s endeavour and extend my support to the brand’s vision.
“In our hectic lifestyle, we tend to forget about the vitamins and minerals that our body requires.
“I am sure that people will benefit immensely from this new product by Health OK.
“I look forward to being a part of their growth journey.”
In a bid to further strengthen its presence and increase awareness, Health OK has adopted a 360-degree integrated campaign across all platforms.