Ekta Rana & Rishi Rich talk New Collaboration ‘Jhoom’

Ekta Rana is one of the freshest, most original artists dominating the South Asian music scene in the UK.

Meanwhile, Rishpal Singh Rekhi, better known as Rishi Rich, is a renowned music producer.

In his prolific career so far, Rishi has launched talented singers, including Jay Sean and Juggy D.

Rishi has also pioneered the fusion of Asian and R&B, bringing music to new heights within the Desi diaspora.

Ekta and Rishi recently collaborated on an exciting song titled ‘Jhoom’.

A soulful depiction of swaying in love, Ekta has written and composed the single, while Rishi has produced the track.

In an exclusive interview with DESIblitz, you can hear Rishi Rich and Ekta Rana discuss their collaboration and what makes ‘Jhoom’ a highlight in both of their illustrious careers.

Play each audio clip, and you can hear the actual interview answers.

Can you tell us a bit about Jhoom? (Ekta)

Ekta Rana explains that while jhoom in Hindi means to love and to sway, in the context of the song, it means to surrender oneself to the feeling of romance.

How was collaborating with Ekta for you? (Rishi)

Rishi Rich says that sometimes it can be difficult to establish rapport between artists and producers.

He highlights that he got along with Ekta straightaway.

The producer points out that ‘Jhoom’ was not a song that easily allowed a blend of Rishi and Ekta’s vision, but asserts that this difficulty was what made the collaboration exciting.

Can you describe how Ekta’s vision helped you during this process? (Rishi)

Rishi describes Ekta Rana’s influences as very new, and he calls her vision very exciting.

He was also curious to discover what the final product would sound like.

How does Jhoom differ from your previous work? (Ekta)

Ekta believes that ‘Jhoom’ is a minimal song and that writing it increased her confidence.

She feels that the song thrives on its original sense of emotion, which makes it different from her previous songs.

The singer adds that Rishi’s positive reaction made her feel good and praises his genuineness.

Why did you choose to pursue the fusion of Asian music and R&B? (Rishi)

Rishi says that the cultural blend of music was a risk he had to take in his career beginnings.

He notes several of the artists and genres he grew up listening to.

He has remained admirably unafraid to work with new artists and tread new paths.

Rishi Rich believes that the fusion of Asian music with other genres will bring the talent of the Desi industry to a global scale.

What have you learned from each other while working on this collaboration? (Ekta and Rishi)

Ekta

Ekta says that Rishi allowed her space to make decisions and think clearly.

There was also an element of trust that was established, which helped her learn about Rishi’s originality and beats.

Rishi

Rishi reiterates that ‘Jhoom’ is the first time he has done anything like this song in many years.

Working with Ekta also allowed him to revisit his roots in classical music.

He underscores the synergy that he and Ekta Rana shared, which made the collaboration enjoyable and memorable.

What do you hope listeners will take away from Jhoom? (Ekta & Rishi)

Ekta

Ekta hopes that the audience will feel a sense of peace and warmth.

The song is emotionally personal to her and will convey a pause in time to create a universal feeling of release.

Rishi

Rishi emboldens his excitement for listeners to hear ‘Jhoom’, describing it as fresh.

The feedback from musicians and producers has also been positive.

‘Jhoom’ promises to be an unforgettable rendition of love, peace, and a serene tribute to togetherness.

Ekta and Rishi’s thoughts convey the song’s tremendous potential.

‘Jhoom’ is undeniably set to be a landmark in both of their careers.

You can listen to the song right here.

Also, you can check out our previous interviews with Ekta Rana about her album, ‘Colours of Love‘, and her single, ‘Navratri Ka Tyohaar‘.