“Our aim is to make crypto accessible to billions in India"
Ranveer Singh has been appointed as a brand ambassador for CoinSwitch Kuber, one of India’s largest crypto platforms.
Through this new partnership, CoinSwitch Kuber aims to take advantage of Ranveer’s popularity, particularly among millennial customers.
CoinSwitch Kuber and Ranveer will be working towards highlighting the growing acceptance of cryptocurrency in India.
At the same time, they will also be increasing crypto awareness and trust in this emerging asset class.
Recently, CoinSwitch Kuber has reached unicorn status in India. In business, a unicorn is a privately held startup company valued at over $1 billion.
CoinSwitch Kuber has a valuation of $1.9 billion with more than 10 million Indian customers.
Ranveer Singh will feature in three adverts for the crypto company’s ‘Kuch Toh Badlega’ campaign, which is aimed at the possibility of change as one becomes a part of something bigger by entering the crypto world.
The adverts drive the narrative of the potential of cryptocurrency to become the preferred choice of investment for Indian citizens, especially those living in tier 2 and tier 3 cities.
Each advert is designed to show a key trait of CoinSwitch Kuber.
The first advert sees Ranveer showing how easy the app is when it comes to making an investment.
Ashish Singhal, Co-founder & CEO, CoinSwitch Kuber, said:
“We are excited to have Ranveer Singh join us as our brand ambassador.
“Our aim is to make crypto accessible to billions in India while making it as simple as ordering food online.
“I am confident that Ranveer, with his youth appeal, will enable us to make strides towards achieving that goal while aiding CoinSwitch Kuber to become a household name.
“By featuring Ranveer Singh in our ‘Kuch Toh Badlega’ campaign we are tapping into the significant interest we have witnessed from tier 2 and tier 3 cities.
“We want to ensure that Indians from all walks of life are aware of the low barrier of entry into the crypto space along with the simplicity our platform affords.”
On the announcement, Ranveer Singh said:
“This is an exciting time for the crypto landscape in India.”
“I am glad to come on board as the brand ambassador of CoinSwitch Kuber, India’s largest crypto asset platform.
“The company is a key player in the crypto revolution in India and I’m happy to be a part of their journey.”
Ranveer Singh’s association with CoinSwitch Kuber comes just days after Amitabh Bachchan was roped in as the brand ambassador for crypto brand CoinDCX.