"Delivery still happens as promised. How? Horse."
A video of an Indian delivery man riding on horseback on snow-covered roads to deliver Amazon packages has gone viral on social media.
In the video, the delivery person was filmed wearing a face mask is seen carrying a huge delivery bag containing packages he has to deliver.
The video has gone viral on Twitter, garnering more than 53,000 views and over 2,000 likes.
The delivery man has not been identified, however, Amazon has confirmed that the man is a delivery executive associated with the company.
The unique delivery came to light after photojournalist Umar Ganie tweeted the video.
— Umar Ganie (@UmarGanie1) January 12, 2021
In the clip tweeted by photojournalist Umar Ganie, the delivery executive was seen riding a horse amid snowfall in Srinagar.
Moments later, he got off the horse and handed over the parcel to a man.
The executive also clicked a picture of the parcel after delivering it and thereafter, went on his way on horseback.
Ganie wrote: “Amazon delivery innovation.”
Amazon responded to the video, tweeting:
“Product safety – check. Delivery associate – check. But snowfall? Delivery still happens as promised. How? Horse.”
Product safety – ??
Delivery associate – ??
But snowfall ?
Delivery still happens as promised. How? ? #DeliveringSmiles ^GS
— Amazon Help (@AmazonHelp) January 12, 2021
Several users applauded the delivery executive for his efforts.
A user said in the comments section: “This guy needs appreciation.”
Whereas, another user added: “This is real struggle, brother. Keep it up.”
Netizens had mixed reactions to the video.
While some praised the delivery man and suggested that he should get a salary hike, others raised questions on how the administration has failed to clear snow from the roads.
A Twitter user wrote: “It’s not innovation, it’s their helplessness. It’s a gross failure of Administration.”
Many Twitter users tagged Amazon CEO Jezz Bezos and wondered if the company was inspired by popular Turkish series Ertugrul.
Kashmirs Ertugrul style delivery https://t.co/57qzqXpcc3
— ???? Alif (@alif_911) January 12, 2021
Non-stop snowfall in Jammu and Kashmir over the last week cut off parts of the Union Territory, particularly the Kashmir Valley from the rest of the world.
Air traffic between Kashmir and the rest of the country was restored on January 7, 2021, after four days.
However, fresh snowfall over the weekend led to several flights being cancelled or delayed.
On January 14, 2021, Srinagar recorded its coldest night in 30 years.
Srinagar recorded a low of minus 8.4-degree Celsius, the coldest temperature recorded in the city since 1991.
Officials in the weather department of India have stated that in 1995, the minimum temperature was minus 11.3-degree Celsius.