Set a target discount before calling and push for it.
Sky broadband and TV customers face an average 6.2% price increase from April 1. The exact rise depends on the services used.
Sky is notifying customers at least 30 days before the increase takes effect.
Prices rose by an average of 6.7% last year and 8.1% in 2023.
With the cost of living rising, many households will need to find ways to reduce their expenses.
Here are five ways to lower your bill.
Negotiate
Many broadband and TV providers offer competitive deals.
Use comparison sites such as MoneySuperMarket.com or Uswitch.com to find options in your area.
Call Sky’s retention team, mention these deals and request a discount. Be polite but firm.
Set a target discount before calling and push for it.
If the first offer isn’t satisfactory, negotiate further. Some customers have reported saving up to 20% just by asking.
Deals
Sky offers discounts for existing customers.
Log in to your Sky account or contact customer service to check available offers. Visit sky.com/deals/customer for TV deals (sign-in required).
The company may also offer free add-ons or temporary discounts, so ask about available promotions.
Switch Providers
Sky broadband and mobile customers can exit contracts penalty-free within 30 days of being notified about the price rise. If notified on March 15, they have until April 14 to switch.
Comparison sites can help find better deals. If the company won’t match a competitor’s offer, switch providers. The One Touch Switch service simplifies the process by handling the transfer and cancellation.
This rule does not cover Sky TV services such as Sky Q, Sky Stream, or Sky Glass. Ending a TV contract early may incur a termination fee.
Downgrade
Adjusting your Sky package can lower costs. Features like ad-skipping (£4 per month) can be removed to save money.
Review whether services like Sky Sports justify their cost.
Consider reducing the number of channels or opting for a cheaper package.
Contact Sky to explore downgrade options.
Cancel Unused Subscriptions
If your contract has ended, reassess your TV needs.
Ofcom data shows 32% of broadband and pay-TV customers were out of contract as of June 2024. This includes about two million Sky TV customers who could cancel before April 1 to avoid the price hike.
Review your subscriptions. If you already have alternatives like Netflix or free services such as Channel 4 On Demand, cancelling Sky Cinema could save money.
Streaming services have become more competitive, with many offering free trials or lower-cost ad-supported plans.
Consider switching to a more affordable option that meets your needs.
With prices continuing to rise, staying proactive can help keep costs down.
Regularly reviewing your bills, negotiating with providers, and switching when necessary can result in significant savings over time.
Don’t wait until your bill increases—start exploring your options now.
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