"Why are our films a disaster?”
The upcoming Pakistani film Qulfee, starring Shahroz Sabzwari and Saeeda Imtiaz, is facing criticism ahead of its release.
Despite generating buzz with its promotional material, the film has received backlash for its visuals, styling, and overall presentation.
Shahroz Sabzwari, known for his roles in hit dramas like Deewar-e-Shab, Nand, and Dilruba, is stepping into cinema once again.
However, fans have expressed disappointment, particularly with his bold outfits and the film’s aesthetics.
Many viewers have found the teaser and recently released songs unappealing, describing them as “cringe” and overly dramatic.
One of the songs, performed by Rahat Fateh Ali Khan and directed by Wali Hamid Khan, was expected to impress audiences.
However, it fell short of expectations, further fuelling the negative reactions.
The teaser features the actors in flashy outfits with intense expressions, which social media users have criticised for lacking creativity and refinement.
Social media platforms, particularly Instagram and X, have been flooded with negative comments.
Many fans questioned why the film industry continues to produce movies that fail to meet audience expectations.
One user commented: “We have been making absolutely beautiful dramas. Why are our films a disaster?”
Another wrote: “Why do you make films when you know they will flop?”
A third user mocked the visuals, saying: “When you order SRK and Aishwarya Rai from Daraz.”
One queried: “What are these weird outfits? WHO is the designer???”
Criticism has also been directed at Shahroz Sabzwari’s appearance, with fans calling his bold outfits unnecessary and out of place.
Some viewers found the film’s visuals inappropriate, especially given the actors’ young appearance.
A user questioned: “Why have you made such an obscene film with these kid actors?”
Another asked:
“How many Bollywood songs have you mixed to create this one?”
The backlash surrounding Qulfee reflects the broader challenges facing Pakistani cinema.
View this post on Instagram
While the drama industry continues to deliver quality content, the film industry struggles to produce movies that resonate with audiences.
Viewers expect original stories, high production value, and strong performances, rather than exaggerated visuals and forced glamour.
As Qulfee prepares for release, it remains to be seen whether the film can overcome the initial criticism and find success at the box office.
The reaction serves as a reminder for filmmakers to prioritise storytelling and creativity, rather than attempting to replicate Bollywood aesthetics.
Loading ...