Ulrika Jonsson recalls Backstage Meeting with ‘Entitled’ Nadiya Hussain

As Nadiya Hussain continues to face scrutiny over her reported BBC exit, Ulrika Jonsson reflected on a past encounter with the TV chef, suggesting it aligned with recent criticisms.

Nadiya has made headlines in recent weeks after suggesting her Muslim faith may have influenced the BBC’s decision to quietly part ways with her in 2024.

However, BBC sources said the claim about her religion “couldn’t be more wide of the mark”.

There have also been insider claims that Nadiya had developed a reputation for being “hard to work with”, while her recipes were described as “tired”.

Now Ulrika Jonsson, who is best known for hosting Gladiators, has weighed in.

Reflecting on a past encounter with Nadiya, she wrote in The Sun:

“Actions have consequences and as Nadiya moaned and pleaded for public sympathy over the loss of her show, claims emerged that it was far less about her being ‘too Muslim’ and more to do with the fact her recipes were a bit dull and there were even hints she was difficult to work with.

“No idea if any of that’s true, but it fits with my brief encounter with her.

“I met her years ago in a green room ahead of some daytime TV show and was thrilled because my daughters and I had prayed for her to win GBBO in 2015.

“I was disappointed to find her quite dismissive with a seeming sense of entitlement about her.”

After winning The Great British Bake Off in 2015, Nadiya Hussain went on to host several TV cooking shows and author cookery books.

Despite acknowledging her talent, Ulrika suggested Nadiya should accept the realities of the industry.

She added: “Nadiya is a talented cook and I think she has appeal.

“But she cannot possibly expect her fame to last forever. Tastes change.”

“There are too many reality TV stars to name whose flames burnt too bright to stay lit.

“Many good things come to an end and change is the only constant in life.

“Sadly for Nadiya, the world of TV owes her absolutely nothing.

“Just like with me. I don’t sit at home with my pity pot wondering why I’m no longer being ‘chosen’. Nadiya’s moans are embarrassing.”