TikTok Rival App Lomotif launches in India

A TikTok rival platform called Lomotif has launched in India after the former was banned in the country.

Lomotif is accessible to a global audience through its patent technology and allows users to immerse themselves in a reel of content.

However, the company encourages creators to create and foster international relationships and use them to localise content for an Indian audience.

Executives also don’t want users of the new app to simply create their stories but to do so in a unique way while still remaining true to themselves.

Founded by Singapore based CEO Paul Yang in 2014, Lomotif has since been acquired by America’s ZASH Global Media and Entertainment.

It was launched at a star-studded event attended by various celebrities including model Asim Riaz, singer Tulsi Kumar and actress Sanjeeda Sheikh.

There was also a performance by Guru Randhawa and Shirley Sethia.

Speaking about Lomotif, chairman and co-founder of ZASH, Ted Farnsworth, said:

“We were very excited with the initial response to the beta testing of our app in India, which led to launching the app in India with the support from Socialkyte, our strategic partner.

“The content creation market is ever-growing and Lomotif will emerge as a platform where we can see a spirit of collaboration, build a community of creators who want to showcase their realness via their content and a source of entertainment for the viewers.

“I thoroughly enjoyed the launch and the response was overwhelming.”

Gurjot Batra, co-founder of Socialkyte added:

“We always believed Lomotif would be a huge success in India and to see our initial response from the Indian market even exceeded our expectations.”

A dance-off challenge featuring renowned Bollywood choreographer Remo D’Souza has already been shared on the platform.

Additionally, dancer Shakti Mohan has spearheaded another challenge on the app called the #DanceRemix.

Meanwhile, several artists have started using Lomotif to debut their music videos.

Socialkyte also allows users of the app access to their network of 100,000 influencers.

They have created a specialised dashboard with advanced filters to enable brands to find the right creators for their campaigns as well.

Vidur Mahajan and Bharat Agarwal, co-founders of Socialkyte noted:

”We believe collaborations are the new economy and are very excited to bring the Lomotif platform to our creators.

“The app’s advanced editing tools will truly help them explore their talents”

India banned Chinese-owned TikTok in June 2020 due to concerns over user privacy and national security.

As a result of the ban implemented by the government, the app lost an estimated 200 million users.