"HRX that has won over the hearts of fitness enthusiasts"
Hrithik Roshan’s HRX and wearable watch brand Noise have launched a new fitness tracker.
The X-Fit 1 has been designed with the needs of millennials and Gen Z in mind and is available in Race Black and Track Grey.
The fitness tracker comes with a 1.52-inch IPS LCD TrueView display with 360×400 pixel resolution and a 354 PPI density.
It is packed full of health features including a heart rate and blood pressure monitor, sleep cycle tracker and smart DND.
The device, weighing 30 grams, also features an IP68 rating, making it totally sweat and water-resistant for intense workouts.
The fitness tracker is available in 15 different sport modes and promises to offer 10 days of battery backup on a single charge.
There is also a full, inbuilt health suite for complete care while on the go.
Users can also make their X-Fit 1 their own with over 100 customisable and cloud-based watch faces available to choose from.
HRX is India’s first homegrown fitness brand, launched in 2013 by co-owners Hrithik Roshan and Exceed Entertainment.
Currently providing clothes and basic accessories, there are now plans to expand the portfolio, with the tracker the first step.
Afsar Zaidi, Founder of Exceed Entertainment, said:
“Both Noise and HRX are motivated by a sincere pursuit of excellence and the desire to create something that is not compromised.
“The X-Fit 1 is a true testament to that belief.”
“This partnership is a step towards offering fitness enthusiasts 360-degree health, wellness, and fashionable experience.”
Meanwhile, Noise, was founded in 2014 by cousins Amit Khatri and Gaurav Khatri.
CEO of Noise, Utsav Malhotra, said in a statement:
“We are elated to partner with one of India’s most favourable brands – HRX that has won over the hearts of fitness enthusiasts within a short span.
“Our partnership is pivoted to ensure that we bring a new range of products that will cater to all the fitness lovers from the HRX community and is tech-forward and feature-packed.
“This collaboration is the testament to our commitment for Noisemakers to keep them ahead with innovative and exciting products.”
The X-Fit 1 is priced at Rs .2,999 (£30) and is available online at Amazon, Myntra and gonoise.com.
Bollywood star Hrithik Roshan is known for being a fitness freak and regularly shares videos of himself working out with his fans on his social media accounts.
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