Entrepreneur launches new Takeaway App to Rival Deliveroo

A Birmingham-based entrepreneur has launched a new takeaway app that takes on leading food delivery companies like Deliveroo and Uber Eats.

The company teamed up with easyJet to launch the new food venture.

Jeewan Sagu started developing the business, easyFood, with his friend Gurpreet Sidhu after leaving university in 2005.

However, the website ended up sparking a legal battle between himself and travel company easyJet.

The dispute was over the use of the ‘easy’ name and it went on for almost a decade. But the pair were able to form a partnership with Sir Stelios Hanji-Ioannou, the founder of easyJet.

The company originally launched on April 26, 2018, but now the takeaway site has launched a new app on Google Play and the App Store that aims to be more cost-friendly than other takeaway apps.

Mr Sagu said: “Our app will do so much more than other delivery apps.

“For instance, if you’re eating in at a pub or restaurant you can browse the menu and order your food which will be brought to your table and then you can pay on the app.

“Visitors to registered pubs, bars and restaurants will be able to use their smartphone to scan an easyFood QR barcode at the entrance to the premises.

“This will allow customers to submit their details securely, which can then be used to alert them should there be a Covid-19 outbreak at that particular venue.

“It will also help bar, pub and restaurant owners as we will be charging them less than the big delivery companies.”

On the company website, users can order food in just three easy steps.

The website states: “With everything from the takeaway menu to the payment processing all at your fingertips, your food will be at your door in no time at all!

“At easyFood, we provide a service for ordering food online across the entire UK.”

“Ordering food will be easier, faster and cheaper. You can order food in your own time no matter where you are, delivered or collected, and pay using whatever method you prefer.”

Mr Sagu explained that easyFood has scrapped fees for restaurants so that they can afford to give special offers to customers during the country’s financial recovery.

The takeaway app also only lists eateries with a hygiene rating of over two stars in more than 300 franchise areas.

Sir Stelios, easyJet founder, said:

“The government’s social distancing guidance makes many restaurant owners nervous about making it through this very difficult period.

“It’s a great opportunity for those businesses that are being affected by the downturn to join easyFood and transition to a delivery-based operation.”