"Eventually, it's about the content."
Ranbir Kapoor has broken his silence on the failure of Shamshera for the first time.
Shamshera had a large budget and despite featuring Sanjay Dutt and Vaani Kapoor, the film failed to impress audiences.
Many believed the box office failure was due to the ongoing ‘boycott Bollywood’ trend.
But Ranbir has said that the film’s failure was down to another reason.
The actor was in Delhi along with Alia Bhatt and Ayan Mukerji to promote Brahmastra.
Whilst speaking to the media, Ranbir was asked about the negativity surrounding Bollywood and if he felt the films were being unfairly targeted.
Ranbir replied: “I’ll give my own example.
“I don’t want to speak about other films. I had a film release a month-and-a-half ago, Shamshera. I didn’t feel any negativity about it.”
Ranbir went on to say that ultimately, it comes down to content.
He continued: “If the film didn’t run at the box office, it’s only because the audience didn’t like the film.
“Eventually, it’s about the content.
“If you make a good film, entertain people, of course they will go to the cinema and watch your films.
“They want to feel that different emotion, connect with characters and get entertained.
“So, if a film doesn’t work, it is not for any other reason but because the content is not good. That’s what I feel is the true answer.”
In a lengthy note, Sanjay Dutt had also spoken about the film’s failure. He also spoke about how the film was criticised by people who did not watch it.
Shamshera amassed just Rs. 64 Crore (£6.9 million) at the box office, making it one of Ranbir’s biggest failures in his career.
Ranbir Kapoor is now preparing for the release of Brahmastra, which will release on September 9, 2022.
The fantasy film also stars Amitabh Bachchan, Mouni Roy and Nagarjuna.
While there is a lot of anticipation for the film, it is also facing backlash.
Recently, Alia Bhatt and Ranbir Kapoor flew to Ujjain to visit Mahakaleshwar Temple ahead of the release.
But they could not attend the temple in the evening due to protests.
Several people reached the temple and caused issues due to Ranbir’s beef remark in 2011. A video resurfaced on social media, showing Ranbir speaking about eating beef.