The nomination triggered mixed responses.
The Netflix series Indian Matchmaking has received a nomination for an Emmy Award.
The show was first released on Netflix in July 2020.
It has now been nominated for an Emmy in the Outstanding Unstructured Reality Program category.
Indian Matchmaking follows Mumbai-based matchmaker Sima Taparia – also known as ‘Sima Aunty’ – as she helps Indian singles find love.
Sima studies her clients’ ‘biodata’, or dating profile, and leads singles in both India and the US to successful arranged marriages.
Fans of Indian Matchmaking have taken to social media to express their views on the show’s Emmy nomination.
The nomination triggered mixed responses. Some are happy with the news, while others are less than pleased.
Thrilled to see this – my favourite thing on TV in years – nominated for an Emmy. Hugely entertaining but also brilliantly captures today's India in which Girl Power and casteism aren't at all at odds which each other https://t.co/fmWppxfdKi
— Faiza S Khan (@BhopalHouse) July 14, 2021
Taking to Twitter, publisher Faiza S Khan said:
“Thrilled to see this – my favourite thing on TV in years – nominated for an Emmy.
“Hugely entertaining but also brilliantly captures today’s India in which Girl Power and casteism aren’t at all at odds with each other”
Another user expressed her excitement for the Emmy Awards, saying:
“Can’t wait to see Sima Aunty at the red carpet, handing out biodatas.”
However, other users thought Indian Matchmaking did not deserve a nomination.
Since its release, the show has been promoted as one that helps single millennials find true love.
However, it has since faced backlash for allegedly endorsing archaic ideas and ‘white-washing’ the tradition of arranged marriages.
One person tweeted:
“This show is so ghastly, I don’t know how it got nominated.”
Another said: “#IndianMatchmaking is nominated for an Emmy! A freaking Emmy award!
“America seriously doesn’t get how messed up that show is!”
A third wrote:
“#IndianMatchmaking has got an official Emmy nomination. Like seriously?
“It is indeed a recognition but the show is so regressive.”
Not all representation is good representation.
Indian Matchmaking is nominated for an Emmy. Disappointing and problematic, to say the least. My thoughts on the show below. #RepresentationMatters #IndianMatchmaking #misrepresented #Netflix #Emmys2021 https://t.co/yeorN0u09X
— Priti Nemani (Pree-thee) (she/hers) (@pritinemani) July 15, 2021
Priti Nemani, who reviewed the show on her blog The Boss Lady’s Lawyer, tweeted:
“Not all representation is good representation.
“Indian Matchmaking is nominated for an Emmy. Disappointing and problematic, to say the least.”
Shortly after its release, Indian Matchmaking was described as a “cesspool of casteism, colourism, sexism, and classism”.
In his review for The Hindu, Kennish Rosario branded the show as “The Big Fat Desi Wedding stereotype”.
He also said that multiple episodes seemed like parodies of “crazy rich Desis fantasising over weddings and finding a life partner through a neighbourhood aunty”.
The 2021 Emmy Awards will air on CBS on September 20, 2021.
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